Top 10 Most Influential Social Media Personalities Top 10 Most Influential Social Media Personalities
With how common the use of social media is today, some of us can’t even last a day without checking our top apps and staying connected with our friends. Of course, the rise in these platforms also means the rise of more influencers, who have gained a wide audience that have become fans of their content. Some might wonder: who exactly are these influencers in our country? To curb your curiosity, Meltwater, a media monitoring company, has compiled the top 10 most influential social media personalities in Singapore for 2023.
The ranking The ranking
Fun fact: the top influencers aren’t based on just followers. Meltwater generated this report based on their influencer analytics, the amount of reach, a requirement of at least 400,000 followers across all social media platforms, and a must-have Singaporean audience reach of at least 40%. Coming in first on this report is none other than Naomi Neo, who first started blogging professionally in 2011. Following closely behind is Noah Yap, who’s best known for his role as IP Man in the local film Ah Boys To Men, and Jian Hao Tan, CEO of Titan Digital Media. Fourth place to seventh place are these notable influencers: Tosh Rock, Kimberly Chia, Benjamin Kheng and Taufik Batisah. In case you haven’t noticed by now, the list is a mix of actresses, entrepreneurs and content creators. The last three are Xiaxue, Jayley Woo and Jeanette Aw, who continue to kill the social media game with their fashionable shoots and stunning looks. These Are The Top 10 Most Influential Social Media Personalities In Singapore For 2023 These Are The Top 10 Most Influential Social Media Personalities In Singapore For 2023
It’s impossible to not know of the impact that social media influencers have in society today. According to Meltwater’s State of Influencer Marketing Report 2023, influencers are 87% more memorable than TV advertising, with many faces being more easily recognisable than Facebook and YouTube advertising. 
And if you’re also wondering who the top TikTok influencers in Singapore are, check out this list of those who are heading the Gen Z game. Also read:
16 Top Singaporean TikTok Influencers That Are Slaying It Amongst Gen Z In 2023