This Is How AI Content Marketing Will Shake Up 2022

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With the embers of the outgoing year fizzling out, businesses are already gearing up and getting ready to take 2022 by storm. The need to seek out alternatives to standard-issue messaging — to stay relevant — is not an option, but a lifeline.

Content has gone beyond being simply information on a blog or social media platform to a critical factor in establishing or changing the narrative of just about any business. Its potential as a marketing tool small businesses are tapping into and harnessing in increasing number. Good content is simply your best bet to break the ice of a market and reach out to a target audience. According to HubSpot, a developer and marketer of software products for marketing, customer service and sales, 70% of marketers are actively investing in content marketing, while 78% of companies have a team of one-to-three content specialists.

Where AI meets content

As businesses’ demands for more content continue to rise, keeping up can be a herculean task. This is where AI can play a role. Artificial intelligence writing tools can reduce the burden of content goals, as they can be used to produce blog articles, social media posts… even marketing copy, all fine-tuned to the topics they have been given. Their algorithms sift through millions of resources from different sources to come up with a genuinely engaging piece of content. Small businesses and startups that have neither the luxury of many employees nor deep pockets for expert content writers stand a better chance with them in play.

According to Semrush, which offers a marketing/improving online visibility tool suite, more than 12% of its survey respondents reported using AI writing technology to create content. Those numbers are sure to rise in 2022 as more businesses realize how tools and platforms such as, ai-writer, and can be wielded.

Benefits of AI content writing tools

Content marketing is at the heart of customer engagement, and, while these next-gen writing tools can’t do the job on their own (there is still a salient role for a capable content writer), they are a savvy method of giving your outreach efforts the Midas touch.

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