With the embers of the outgoing year fizzling out, businesses are already gearing up and getting ready to take 2022 by storm. The need to seek out alternatives to standard-issue messaging — to stay relevant — is not an option, but a lifeline.

Content has gone beyond being simply information on a blog or social media platform to a critical factor in establishing or changing the narrative of just about any business. Its potential as a marketing tool small businesses are tapping into and harnessing in increasing number. Good content is simply your best bet to break the ice of a market and reach out to a target audience. According to HubSpot, a developer and marketer of software products for marketing, customer service and sales, 70% of marketers are actively investing in content marketing, while 78% of companies have a team of one-to-three content specialists.

Where AI meets content

As businesses’ demands for more content continue to rise, keeping up can be a herculean task. This is where AI can play a role. Artificial intelligence writing tools can reduce the burden of content goals, as they can be used to produce blog articles, social media posts… even marketing copy, all fine-tuned to the topics they have been given. Their algorithms sift through millions of resources from different sources to come up with a genuinely engaging piece of content. Small businesses and startups that have neither the luxury of many employees nor deep pockets for expert content writers stand a better chance with them in play.

According to Semrush, which offers a marketing/improving online visibility tool suite, more than 12% of its survey respondents reported using AI writing technology to create content. Those numbers are sure to rise in 2022 as more businesses realize how tools and platforms such as jarvis.ai, ai-writer, contentbot.ai and instarel.ai can be wielded.

Benefits of AI content writing tools

Content marketing is at the heart of customer engagement, and, while these next-gen writing tools can’t do the job on their own (there is still a salient role for a capable content writer), they are a savvy method of giving your outreach efforts the Midas touch.