These student athletes’ marketing value is $1 million or more – and some hail from famous families
These student athletes’ marketing value is $1 million or more – and some hail from famous families
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Olympic all-around champion Suni Lee competes for Auburn at the 2022 NCAA Women’s Gymnastics Championship.
Jerome Miron-USA TODAY Sports
In 2021, the NCAA ruled that college athletes would be able to monetize their name, image, and likeness.
The On3 NIL Valuation is an index that keeps track of student athletes’ projected annual value.
Based on data from On3, Insider compiled a list of young athletes whose NIL is worth at least $1 million.
Shaqir O’Neal – $1 million
Shaqir O’Neal is the son of former NBA player Shaquille O’Neal, and is currently a freshman at Texas Southern University.
Craig Barritt/Getty
Level: NCAA
Sport: Basketball
Instagram followers: 927,000
Blake Corum – $1.1 million
Blake Corum is currently a senior at the University of Michigan.
Icon Sportswire/Getty Images
Level: NCAA
Sport: Football
Instagram followers: 107,000
Sam Hartman – $1.1 million
Sam Hartman is currently committed to attend and play for the University of Notre Dame.
Icon Sportswire/Getty
Level: NCAA
Sport: Football
Instagram followers: 82,000
Sam Hurley – $1.1 million
Sam Hurley is currently a freshman at the University of Texas Austin.
UT Austin Athletics
Level: NCAA
Sport: Track and field
Instagram followers: 1 million
Xavier Worthy – $1.1 million
Xavier Worthy is currently a junior at the University of Texas Austin.
Icon Sportswire/Getty
Level: NCAA
Sport: Football
Instagram followers: 113,000
Bryce James – $1.2 million
Bryce James is a high school student currently attending Sierra Canyon High School.
Gregory Payan/AP
Level: High school
Sport: Basketball
Instagram followers: 1.4 million
Jared McCain – $1.2 million
Jared McCain is a high school student currently signed to attend and play for Duke University.
Gregory Payan/AP
Level: High school
Sport: Basketball
Instagram followers: 542,000
Jordan Travis – $1.2 million
Jordan Travis is currently a red shirt senior at Florida State University.
Phelan M. Ebenhack/AP
Level: NCAA
Sport: Football
Instagram followers: 69,000
Nico Iamaleava – $1.2 million
Nico Iamaleava is currently a freshman at the University of Tennessee.
Donald Page/Getty
Level: NCAA
Sport: Football
Instagram followers: 166,000
Michael Penix Jr. – $1.3 million
Michael Penix Jr. is currently a red shirt senior at the University of Washington.
Eric Gay/AP
Level: NCAA
Sport: Football
Instagram followers: 27,000
Marvin Harrison Jr. – $1.3 million
Marvin Harrison Jr is currently a junior at The Ohio State University.
Brynn Anderson/AP
Level: NCAA
Sport: Football
Instagram followers: 157,000
Sunisa Lee – $1.4 million
Sunisa Lee won gold at the 2020 Summer Olympic Games, and is currently competing in her last season at Auburn University before she begins preparing for the 2024 Olympics.
Stew Milne/AP
Level: NCAA
Sport: Gymnastics
Instagram followers: 1.7 million
Hansel Enmanuel – $1.4 million
Hansel Enmanuel is currently a freshman at Northwestern State University.
Michael Wyke/
Level: NCAA
Sport: Basketball
Instagram followers: 1.6 million
Bo Nix – $1.5 million
Bo Nix is currently a senior at the University of Oregon.
Denis Poroy/AP
Level: NCAA
Sport: Football
Instagram followers: 152,000
Drake Maye – $1.5 million
Drake Maye is currently a red shirt sophomore at the University of North Carolina.
Denis Poroy/AO
Level: NCAA
Sport: Football
Instagram followers: 47,000
Shedeur Sanders – $1.5 million
Shedeur Sanders is the son of newly hired University of Colorado head coach Deion Sanders, and is currently committed to play at Colorado after spending one season at Jackson State University.
Hakim Wright Sr/AP
Level: NCAA
Sport: Football
Instagram followers: 1.1 million
Travis Hunter – $1.7 million
Travis Hunter is currently transfer student at the University of Colorado after spending one season at Jackson State University with then-coach Deion Sanders.
Hakim Wright Sr/AP
Level: NCAA
Sport: Football
Instagram followers: 561,000
Caleb Williams – $2.6 million
Caleb Williams is currently a junior at the University of Southern California.
Sam Hodde/AP
Level: NCAA
Sport: Football
Instagram followers: 180,000
Mikey Williams – $3.3 million
Mikey Williams is currently signed to play at the University of Memphis.
Gregory Payan/AP
Level: High school
Sport: Basketball
Instagram followers: 3.8 million
Olivia Dunne – $3.4 million
Olivia Dunne is currently a gymnast at Louisiana State University
Jordan Strauss/Invision/AO
Level: NCAA
Sport: Gymnastics
Instagram followers: 3.7 million
Arch Manning – $3.7 million
Arch Manning is the nephew of former NFL quarterbacks Peyton and Eli Manning. He is currently a freshman at University of Texas Austin.
Butch Dill/AP
Level: NCAA
Sport: Football
Instagram followers: 167,000
Lebron “Bronny” James Jr. – $7.2 million
Bronny James is the son of NBA star Lebron James attending Sierra Canyon High School.
