Want to know the return on investment of social media marketing? After careful research, we have compiled the ultimate list of benefits of social media marketing. Most of the content in this blog post is supported with research and studies from credible sources. These sources include:
To help you navigate through all 75 benefits, you can use the hyperlinks below as your “table of contents”. You can learn more about the benefits of social media in various categories. In addition, we have included links in each social media benefit that links to supporting information. Now let’s begin!
After appearing on ABC’s Shark Tank, Grace and Lace gained thousands of new fans and followers. Not only did they promote their products, but they enhanced their brand by sharing their story. You can establish an emotional connection with buyers and make them lifelong customers simply by storytelling through social media.
An example of this would be Thirsty Roots, a blog that grew over 300,000 Facebook fans. Now almost every time they post a product it results in sales. Imagine the possibilities if your brand developed to be able to reach hundreds of thousands of people for free.
In Dove’s #SpeakBeautiful campaign, they engaged thousands of users through inspiring positive remarks. This national campaign won the hearts of thousands of people, which ultimately developed Dove’s relationship capital with their customer base.
One of our favorite benefits of social media marketing is the ability to laser-target various groups of people. For example, Facebook collects data on all of its users. This data includes their interests, behaviors, jobs, income, and more based on their activities on Facebook.
In addition to this, Facebook also uses data from third-party companies (at the consent of users) that categorize its users based on the types of websites they visit, purchases, and more.
Your customers are likely to interact with your brand many times before they decide to purchase your product. They may watch a YouTube video, subscribe to your email list, like your Facebook page, read your Google reviews, or follow you on Twitter.
Statistically, the more a consumer interacts with your brand, the more likely they are to buy. By leveraging social media attribution, your brand will help move interested buyers down your sales cycle and closer to buying your product. More touch points means more opportunity to capture the benefits of social media.
With the power of social media shares, referrals, and word-of-mouth, many indirect sales may result as benefits of social media. For example, there may be situations in which someone who learned about your brand on social media referred a friend to buy your product or service. Google Analytics and other sophisticated analytics system may not be able to trace sales like this back to your social accounts, but rest assured that your company is still experiencing these hidden benefits of social media marketing.
By posting relevant content, staying active on a daily basis, and deepening your relationships with your customer base, you can remain top of mind when your customers are in need of your product or service again.
Incentives and promotions can be a direct catalyst to driving people from social media to your website to transact. One of the best ways to build a strong and loyal customer base on social media is to reward them. You can offer discounts, giveaways, contests, and more interactive incentives to engage customers.
While it is great to have a content distribution network, it is even more important to include social media sharing buttons. According to HubSpot, you should include social media sharing buttons on all of your marketing content. If your content is good, people will share it on social media. And because social media will help your content reach thousands of people, you just need to focus on it being good enough to go viral.
It is important to use hashtags for your events because it is a way for people attending the event to interact with each other. It is also a way for prospective attendees to view a live stream of the “hype” or interactions around your event.
Because of the viral nature of social media, the friends and followers of everyone who uses your event hashtag will see your event as well. If you can encourage people to use your hashtag, you could double the amount of organic awareness of your event and thus double the benefits of social media that you receive.
Using social media to engage event attendees before, after, or during events has its benefits as well. You can use social media to respond to people’s comments or questions. Gary Vaynerchuk used social media to launch an entire YouTube series. People ask questions on a particular hashtag and he responds via video.
The average consumer mentions brands 90 times/week. There is no doubt that people are talking about your brand online. They may be leaving online reviews, tweeting, or messaging a friend about it on Facebook. Regardless, people will talk about your brand on social media, which should give you even more of a reason to be on it.
Your brand can capitalize on real-time events and deliver a relevant message to the right person at the right time. You can shape a brand-related message around real-time events as they happen. A famous example would be Arby’s famous tweet during the Grammy’s when Pharrell wore their hat.
There is no clocking out on social media. You can leverage it all day, every day. Brands have the opportunity to respond to customers as soon as an issue arises. With the right social media tools and software, you can receive alerts every time your brand is mentioned. With this instantaneous nature, your business is able to experience all the benefits of social media instead of downfalls of traditional advertising.
Consumers are connected with hundreds and thousands of people on social media. Brands are increasingly placing an emphasis on their “customer experience” because of the impact it may have on their reputation. Social media can help your brand promote a positive customer experience through high-quality design, content, and engagement.
The fact that you can collect unbiased ratings and reviews on social media is a major benefit. Through Yelp, Facebook, and Google reviews, you can gain true understanding of your company’s strengths and weaknesses. Companies who do not pay attention to customer reviews on social media are jeopardizing their company’s reputation and missing opportunities to grow.
Influencer marketing is the concept of using influencers to promote your brand to their large audience of potential buyers. Influencers could be celebrities, journalists, or bloggers who may have thousands of followers. Regardless of who it is, influencers are on social media and check it daily. Your brand has access to reach out to influencers, add value, build relationships, and ultimately leverage their audience to grow your social media presence.
Social media can help you promote how your brand is involved in your community to the people who are the most engaged with your company.
What would the benefits of social media be if you couldn’t spy on and analyze your competitors? Luckily you can, and social media is a great way to do just that. You can look at your competitors and identify key areas for your brand to surpass them.
If they have a low amount of followers and engagement, this could be a key indicator that you can gain more market share by developing a large presence. If they have a large and thriving presence on social media, you could target their followers and sell them on why your brand may be better.
By doing some social listening, you can find out what people want, need, or interested in. On Twitter, you can use advanced Twitter search to monitor what people are saying about keywords related to your brand. On Pinterest, you can see what the hottest trends are to develop your brand. It is always important to know what consumers really want before promoting to them.