Owning your own field service business means you’re always watching your dollars to get the most bang for your buck. That makes digital marketing tools extremely important. Why? Here are 5.1 billion reasons …
Just kidding! That would be a really, REALLY long blog. But, hey, let’s go back to that 5.1 billion number for a second. That’s the number of Internet users around the world. And while you may not be a global superstar (yet), the point is, marketing software tools help you reach users where they’re already spending most of their time—on the Internet.
This means so are your customers. Every day they’re on the Internet searching for the best pest, lawn, and pool services available, so your online presence needs to rock.
Need another reason? Look no further than your competitors. They’re using social media, search engine optimization (SEO), and pay-per-click (PPC), and grabbing leads like no one’s business (well, actually, for their own business). If you’re not in the digital marketing game, then you’re being crushed by your competition.
Reason #3—digital marketing platforms can help you get laser-focused on your ideal target audience, making it easy to reach the right people. For example, let’s say you own a residential lawn care company, and your ideal customers are homeowners between the ages of 35-55 years old. If you want to focus on this group, you can set up your social media campaign to target those specific parameters. Basically, only that set of people would see your ad. The more you segment your customers, the better your campaign results will be, and the more leads you’ll gain from customers interested in your lawn care services.
Think you can’t compete with the big guys on the block? Think again. Digital marketing tools (and this is reason #4, by the way) put smaller businesses on equal footing with large corporations because you can reach the same target audience the same way they do. SEO and PPC work just the same for your business as they do for theirs. For example, SEO ranks your website based on relevant searches. The more you optimize your website with content based on what people are searching for, the higher you will rank.
Just like SEO, PPC ads are based on relevant searches. Just because your competition is outbidding you on keywords doesn’t guarantee they will rank higher than you. Moral of the story? With SEO and PPC, you can’t throw money at the bouncer and expect to buy your way into the club.
So, what else is so special about digital marketing? Well, it’s easier to track and monitor your campaigns versus traditional marketing. For example, if you’re using direct mail, you’ll probably need to ask everyone how they found you (not the best use of your time and what if you forget?).
The best Internet marketing software makes it easy to track your metrics and ROI without the headache of bothering your customers with questions. From clicks to likes to impressions (oh my!), digital marketing makes it easy to set up and track any campaign metric you want to monitor. And the best part is, unlike traditional marketing, if something isn’t working, you can make changes on the fly.
Lastly, who doesn’t love a good return on their investment (ROI)? Email marketing has one of the best ROI’s because, well, it’s free. According to this statistic, for every dollar invested in email marketing, you get $42 in return. Pretty impressive!
So, where do you begin? Check out this list of digital marketing tools to help you get started:
If you’re looking for more bling for less cha-ching, then Google Analytics has got you covered. First off, depending on the size of your business, it’s free. It’s a comprehensive software tool that provides valuable information regarding users who visit and interact with your website.
Google Analytics provides you with facts such as:
The benefit of this is that all of this information will help you optimize your website and marketing campaigns to target your ideal customer.
Maintaining your social media presence is a must in order to compete. Not only is it an effective way to reach new customers, but it helps you build trust and lets you show off your brand personality. That said, managing your social media can be a full-time job. The Hootsuite platform creates efficiencies in managing all your social media channels so you can schedule your posts in advance. Additionally, its dashboard helps you track when your brand is mentioned and manage responses.
Let’s say you’re implementing multiple marketing campaigns across several marketing channels. It’s kind of a lot to keep up with, right? The benefit of HubSpot is that it’s an all-in-one marketing automation tool that houses all your marketing channels under one roof. From email campaigns to content optimization to social media, you can see how everything is performing without investing in multiple platforms. It’s easy to use, provides email and landing page templates, offers SEO tools and insightful analytics.
Ahrefs isn’t your dad’s SEO tool. If you want to spy on your competitors, Ahrefs’ comprehensive competitive analysis reporting lets you see what keywords your rivals are using to get ranked in organic search results. Additionally, Ahrefs is one of the best to help you come up with keywords, find content that’s related to your industry, and it even sends you an alert when your competitor gains or loses a backlink. Lastly, it also helps you optimize your own content to ensure it gets seen by the most users.
In short, SEMrush is another web marketing tool that provides deep competitive insight about search terms. It not only focuses on keywords and structure, but it also compares your site with your competitors (and your competitors’ competitors), so you can see how your ranking holds up.
SEMrush packs an SEO punch. Similar to Ahrefs, SEMrush helps you develop a keyword strategy and content marketing game plan to increase search traffic to your website. It will also run an SEO audit to crawl your site, identify issues, and suggest improvements based on SEO best practices. Any issues found are grouped by severity—errors, warnings, and notices.
Having other sites link to your website helps drive traffic. SEMrush determines where your competitors are getting their backlinks from, which will help you strategize for your site.
In the end, implementing the best marketing tools is important to developing and improving your online marketing strategy. If all these digital marketing tools and techniques seem overwhelming, there’s no need to go it alone. FieldRoutes has the digital marketing expertise to develop, analyze, strategize, and optimize your website and content.
We know the field service industry, so we can help you navigate the ins and outs of this digital world. From SEO to PPC and everything in between, request a free demo today to learn more about how we use these analytical tools to grow your business, build your brand, and crush your competition.