Services Marketing: People, Technology, Strategy (4th Edition) PDF
by Christopher Lovelock : Services Marketing: People, Technology, Strategy (4th Edition)
ISBN : #0130173924 | Date : 2000-07-25
Description :
PDF-8eb4a | For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus…. Services Marketing: People, Technology, Strategy (4th Edition)
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[Pub.99viJ] Services Marketing: People, Technology, Strategy (4th Edition) PDF | by Christopher Lovelock
Services Marketing: People, Technology, Strategy (4th Edition) by by Christopher Lovelock
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