Marketing Automation Software: Best Platforms for 2022 | Online Sales Guide Tips

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A marketing automation software will take care of all the repetitive work involved in successfully running marketing campaigns. Having put all the routine tasks on autopilot, you will have more time to devote to the parts of your business that demand human discretion and creativity. Not only that, but you will still be in the driver’s seat of your campaigns, and be free to make any changes if need be.

Surely, you have come across multiple tools claiming to be the best at marketing automation. Amidst all the noise, how do you zero in on the best marketing automation software? Luckily for you, we’ve narrowed down your search and present the top 10 marketing automation software for 2022 in this guide.

Our Pick for the Best Marketing Automation Platform for 2022: HubSpot

HubSpot has been a renowned marketing tool since 2006. It’s a pioneering marketing platform with little to no competition as far as reliability and expertise are concerned.

HubSpot features that make it stand out amongst its peers:

Best Marketing Automation Software: Top 10 List

Here is our marketing automation platform list:

Best Marketing Automation Software: Compared

Each of the tools mentioned above comes with a unique set of features designed for particular business needs. Here’s a detailed review of each of these tools and their unique features to help you choose the best marketing automation partner for your business:

1. HubSpot: Best Overall Marketing Automation Software

HubSpot allows you to naturally nurture your leads with automated emails so that you can speed up their journey through your sales funnels and turn them into customers faster. The easiest way to automate your marketing strategies on HubSpot is through workflows, which are simple to build and can have diverse customer interactions ranging from simple follow-ups to complex multi-step processes.

Some of the tasks that you can automate through HubSpot include email marketing, lead conversions, lead data management, lead tracking, and follow-ups.

You can also automate your social media marketing campaigns by scheduling posts in advance, tracking brand mentions, conversions, and giving you a closer look into your post engagement.

Best Features

Here is what we love about HubSpot:

2. Salesmate: Best For Reengaging With Quality Leads

Salesmate currently empowers over 4000 brands across 70 countries with comprehensive marketing plans designed to engage and entertain leads from multiple marketing channels.

Salesmate allows you to automate every customer integration by creating smart, action-based message triggers. Every time a customer fulfills a requisite action, they will automatically receive a pre-designed message from your end.

You can also segment users based on history and actions to send personalized emails automatically. Timely follow-ups nurture your leads better and increase your probability of retaining them.

Also, you can set up your account to send notifications and reminders for when high-quality leads take action. You can automate your customer’s journey at every point – from the first interaction to the final purchase with Salesmate.

Best Features

Here is what we love about Salesmate:

3. MailChimp: Best Email Marketing Automation Software

The biggest issue that most brands face with marketing automation is over-generalized messages and emails that do not directly appeal to individual users. Mailchimp, on the other hand, collects customer information and helps you create personalized experiences and journeys for each customer.

Also, to take away the burden of email scheduling, Mailchimp collects and analyses your customer data to recommend the most suitable timing for reaching out to them.

Suppose you have a store on e-commerce platforms like Shopify, Magneto, WooCommerce, or Bigcommerce. In that case, you can integrate it with your Mailchimp account and automate your eCommerce interactions with purchase-based emails.

Mailchimp’s social media marketing features are comparable to HubSpot. You can schedule posts, track engagement and diversify your social media marketing efforts on multiple channels.

Best Features

Here is what we love about Mailchimp

The free plan of Mailchimp covers almost all basic features like basic templates, marketing CRM, behavioral targeting, etc. Along with that, here are their paid plans:

4. Sharpspring: Best Marketing Automation Software For Small Businesses

Adequate information on your leads at every stage of customer interaction will ultimately translate to a high conversion rate, which is why Sharpring with its detailed insights, is definitely up there as the best marketing automation software.

Its powerful, dynamic forms integrate customer data directly with its built-in CRM system to minimize manual data transfer. Also, thanks to customizable form fields, you can create separate forms for different audience segments and only track information that will help your marketing campaign.

It also helps you identify the best leads every day and sends their details directly to your inbox. Using branching logic, Sharpspring engages your customers at critical points of the sales funnel to keep them hooked until you reach out to them.

The biggest strength of Sharpspring is its unique visitor ID. Instead of missing out on important leads, you can now identify them with their visitor ID and target them based on their personal information.

Best Features

Here is what we love about Sharpspring:

The best part about Sharpspring is that its pricing is customizable, for the most part. Its “Small Business” plan for 1000 contacts comes at $ 399/month, whereas its “Enterprise” and “Agency” plans are open to customization. You can also get demos for both customizable plans.

5. Omnisend: Best Free Marketing Automation Platform

The brand launched in 2014 and has since managed to build a loyal customer base of 70,000+ sales teams, including some of the most renowned brands like Hallmark and Jiggy.

Another impressive feature of Omnisend is its usability. Automatic marketing processes can be challenging at times, but not with Omnisend. Its easy-to-create workflows and no-code email automation make it accessible even to startups and solopreneurs without any tech expert.

Omnisend has both custom SMS and email templates that can be integrated with your customer journey to keep them engaged at every step.

Set your sales strategy on autopilot through a welcome sequence, cart recovery, and post-purchase marketing to drive revenue even when you are away.

Best Features

Here is what we love about it:

6. Moosend: Best For Ecommerce Integration

Moosend email marketing automation platform’s automated workflows are designed to give you the best conversion results. It simplifies automating marketing and focuses heavily on personalization.

One of the biggest benefits of this tool is its easy-to-use user onboarding feature. It automatically sends a welcome email as soon as a new user subscribes to your service, followed by an email to deliver set-up instructions at your chosen interval.

Creating automated workflows is extremely easy on Moosend. All that you have to do is drag and drop elements and set triggers that will result in a particular action. Select the event, add necessary filters and create the resulting task to automate crucial workflows forever.

Other important features include a multiple trigger setup that works best for brands with diverse target audiences. You can also create recurring emails on a loop to be sent out daily, weekly, or even monthly without your intervention.

You can also access all sensitive workflow data from any automated business process with a single click.

Best Features

Here is what we love about Moosend:

7. Iterable: Best Marketing Automation Software For Large Businesses

If you’re looking for a top marketing automation software to collect consumer data and boost your marketing strategy, Iterable is a good choice. Built with sophisticated technologies and features, this cross-channel marketing platform offers impressive scalability and speed.

Iterable AI powers modern personalization tools, which ensures better customer experiences. Iterable’s data-heavy approach is perfect for large-scale marketing campaigns. That said, it’s a viable software for businesses of any scale.

Best Features

Here is what we love about Iterable:

8. ActiveCampaign: Best For Customer Experience

Look no further than ActiveCampaign if you’re on the lookout for a marketing automation software with the best customer experience. This software offers a perfect blend of email marketing and CRM solutions, ensuring a comprehensive approach.

You can implement ActiveCampaign to serve multiple purposes in your campaigns — sales, marketing, and customer support.

Best Features

Here is what we love about ActiveCampaign:

While ActiveCampaign offers various pricing plans, the cost of each plan depends on the number of contacts. Here are the prices of different plans at different tires:


9. Pardot: Best B2B Marketing Automation Software

Pardot is what you should be looking at if you need an automation tool for a B2B model rather than an eCommerce business. This software comes from Salesforce, a trendy platform among enterprises.

Pardot streamlines lead generation and help manage leads better. On average, Pardot helps organizations increase their campaign effectiveness by 37% and their ROI by 34%.

Best Features

Here is what we love about Pardot:

Pardot offers four pricing plans:


10. Ortto: Best B2B Marketing Automation Software

Previously known as Autopilot, Ortto is one of the best email marketing automation software with a variety of helpful templates that you can use to generate and nurture leads and reduce your overall manual effort. This omnichannel marketing software integrates with various platforms, such as Facebook Ads, Google AdWords, SMS, etc.

Best features

In addition to offering custom quotes for large enterprises, Ortto offers the following three payment plans:


How To Choose A Marketing Automation Software?

Finding the best marketing automation software for your business is a tricky affair. After all, every business has its own requirements and preferences; two different businesses may not find the same software to be their best choice.

That said, you can’t really shy away from putting in the effort to find the best automation marketing software, as it will directly impact the success of your marketing campaign. Here are some factors to consider when shopping for a marketing automation software.

1. Your Goals

Your goals behind using the marketing automation software must be clear. Ensure that the software you choose aligns with your needs and offers all the necessary features and functionalities.

A good marketing automation software should help you achieve better conversion rates, greater customer satisfaction, increased ROI, new inward customers, etc. Also, make sure the software has adequate reporting tools to provide you with valuable insights.

2. Customer Support

It’s only normal that you might need some assistance when you start using a new software. The availability of reliable customer service ensures a hassle-free experience and a smooth learning curve. Moreover, if the software breaks down or any bugs appear, you should be able to get it resolved quickly by a responsive customer support team.

Go through online reviews, and before you buy the software, get in touch with the support team to check how responsive and helpful the customer support is.

3. Learning Resources

We recommend you pick a top marketing automation software with plenty of learning resources to guide you, especially if you’re new to using a marketing automation software. Things like short videos, text guides, or even webinars on making the most of the software’s features will help you leverage the software the way it’s meant to be.

4. User Base

Pay attention to the user base when scouring through various marketing automation platforms. A software with a greater user base is obviously popular, but the important bit here is that it’s reliable. Going through first-hand customer reviews will give you an idea of what the audience feels about the software and whether or not it’s plagued by negative feedback.

You may also want to check whether the user base of a software consists of B2B or B2C companies. This will help you pick a local marketing automation platform perfect for your business.

5. Cost

Needless to say, you must pick an automation software that fits within your budget. Take a detailed look at the pricing plans offered by different platforms and the features that tag along with each plan.

Generally, a marketing automation platform will have a base price and additional pricing tiers for a specified number of contacts and extra features. You may curtail your expenses by choosing a flexible software with cheaper plans and excluding extra features that you don’t need.

6. User-interface

The better the UI, the more convenient it will be to use the software. A free trial, in most cases, is the best way to find out whether or not an automation marketing software is for you.

Your choice should feature seamless navigation and provide you with contextual information when needed, such as for vague titles. This will also not only smoothen the learning curve but also enable you to use the software as efficiently as possible.

7. Native Integrations

Sound marketing automation platform comparisons are incomplete without a thorough understanding of their integrations. Focus on softwares that integrate natively with other softwares and tools you already use. Such integration with your existing technology will make it easier for you to get up and running with the new software.

Otherwise, you may have to tackle specific tasks manually or switch to technologies compatible with your new software, which will add to the overall cost of automation.

Conclusion: What Is The Best Marketing Automation Platform?

Having discussed ten excellent marketing automation softwares inside out, our top pick for the best marketing automation software has to be HubSpot. First and foremost, it’s the most comprehensive marketing automation software out there — use it to automate your email marketing, social media marketing, lead tracking, lead data management, follow-up, etc. What’s more, it offers easy-to-build no-code workflows and seamless CRM integration, and the best part is that it offers all this in affordable packages.

What are marketing automation platforms?

Marketing automation platforms and softwares, as the name implies, are tools used to eliminate repetitive manual tasks involved in the sales and marketing efforts of a business or organization on online channels such as email, websites, etc., by using automated solutions instead. Such platforms require no software installation and can be simply used as a web-based or hosted solution.

What is an example of marketing automation?

Sending reminder emails to a customer a few weeks after the initial purchase is an excellent example of marketing automation. For instance, the service fee charged by Toyota makes for a good portion of its total revenue, the credit for which goes to the automated emails (in which they ask customers to schedule a service appointment for their car’s maintenance) its marketing platform sends out to customers every six months after the car purchase date.

Which is the best marketing automation software?

HubSpot is the best marketing automation software, mainly due to features like code-free automation sequences, detailed user insights, Salesforce integration, etc. It also allows you to schedule your social media posts well in advance and track post engagement, including brand mentions, conversions, etc. Furthermore, you can use HubSpot to automate lead data management, conversion and tracking, and email marketing.

How do I automate my marketing?

The first step to successfully automating your organization’s marketing is to zero in on the tasks you want automated, such as sending responsive emails. It’s a good idea to automate only those tasks that are time-consuming and monotonous. Next, select an adept marketing automation software, such as HubSpot and MailChimp. Lastly, train your team to make sure they understand how automation would warrant a change in their responsibilities; address and resolve any concerns or doubts they might have.

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