Marketing has evolved over the years. From print, radio, and television-led marketing in the 80s and 90s, to personalized digital marketing at the turn of the century, marketing has come a long way. However, the shift is more prominent today as the next decade is all set to use artificial intelligence to power up marketing strategies. AI has taken marketing to the next notch, yielding high-impact results for businesses.

To fuel the AI-led marketing revolution, TalentSprint and IIM Calcutta have partnered together to offer an .

So, what does it entail?

Brands and marketers have a gold mine of data as a consequence of the years and budgets spent in digital marketing. Artificial Intelligence and Machine Learning algorithms essentially turn this raw data, both structured or unstructured forms, into relevant information and meaningful insights that marketers can use to craft their marketing strategies.

What kind of information and insights could it be?

The teaches you to solve real-life marketing challenges with AI-led solutions. AI will enable better marketing decisions on product positioning, personalized messaging, and predicting customer behavior to enhance marketing yield and customer experience.

AI can help marketers recognize and understand their customers better, predict customer lifetime value, and provide insights into when they are likely to purchase more, or when less. It could also help predict when in the purchase cycle they are more likely to drop off, prevent churning and increase conversions through personalized messages.

Here’s a sneak peek into the programme, from the programme directors themselves, Professor Debashish Saha and Professor Saravana Jaikumar.

It isn’t just about the , there is so much more to gain from this programme.

Participants get to learn from the master mentors in the domain and network with a talented group of professionals with relevant expertise in the industry. The case-based curriculum is taught by IIM Calcutta faculty through , TalentSprint’s digital learning platform, and includes capstone projects for hands-on learning, ensuring maximum real industry experience for participants. The programme also includes a for a seamless interactive experience. The participants gain a certification from IIM Calcutta along with its , which will be instrumental in accelerating their growth, both personally and professionally. 

At the end of this 6-month executive programme, the participants will be able to make insight-driven marketing decisions with the help of AI / ML fundamentals. The programme equips professionals with both academic, research insights coupled with practical knowledge and helps navigate the fast-evolving world of marketing, armed with the power of artificial intelligence. It also gives exposure to to help influence, guide or take marketing decisions related to campaigns, budgets, creating marketing USPs and much more. Participants will be able to leverage marketing applications for powerful strategies and futuristic marketing for driving their organization forward.

So, should you enroll?

If you are a digital marketer, marketing analyst, brand marketer, SEO or SEM analyst, entrepreneur, or even a CMO, ready to win the marketing race in the coming years, this is the program for you. And if you are new to the digital marketing world with a minimum of two years of experience, you are welcome too.