More than are sent daily.
This figure is expected to reach 376 billion daily emails by the end of 2025.
Email marketing strategies have changed over the years.
What worked five years ago, now no longer works.
But it’s still a key player to any marketing strategy.
In fact, for the very best online marketers’ email marketing is their go-to marketing channel.
It’s because it brings in the results and delivers the best marketing ROI:
Email marketing outperforms all online marketing strategies, including SEO, PPC, and content marketing!
An email marketing strategy is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals.
And on average, for every $1 you spend on email marketing,
Plus, marketers have seen a 760% increase in revenue from using email campaigns and building email lists.
Not bad, right?
Here, we will share the best email marketing strategies you can use to achieve extraordinary results through email marketing.
5 strategies for better email marketing campaigns
When you follow these email marketing strategies, email will become your most important channel too!
Let’s get started.
1. Personalize your messages
When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message.
A great example of a company that does personalization well is Amazon.
All of Amazon’s emails are personalized.
It’s not “Dear valued customer”, but “Dear Steven”.
It’s not, “You might like these… (randomly generated)”, but “You might like these (based on my purchase history)”.
To Amazon, email marketing is not just another marketing channel. It’s key to the overall customer experience.
Jeff Bezos, Amazon’s CEO is an email mastermind. Jeff Bezos understands the value of emails and has been known to read through customer complaints. It’s also why more than 35% of all product sales come from recommendations (both via email and on screen).
In total, email marketing revenue is at
And it’s not just Amazon that have seen these kinds of results through personalization.
A study by Experian found that personalized emails deliver 6x higher transaction rates!
Let’s break this down into numbers we can all understand:
Research found that email marketing generates $0.08 in revenue per email.
That may not sound like much…
But if you send out an email campaign to 500,000 subscribers, you can generate up to $40,000 in revenue.
That’s a lot of additional revenue!
But, if you use personalization in your emails, you can expect a lot more!
According to research:
Personalization can generate $20 in ROI for every $1 invested.
How’s that for a revenue opportunity?
The best part is this:
70% of brands do not use personalization within their email marketing strategy.
This means that by personalizing your emails, you significantly stand out against the competition.
The simplest form of personalization is to address the reader by name. Most email service providers (ESP) offer this within their functionality and this tactic alone will improve your campaign performance.
For example, email subject lines that are personalized with a recipient’s first name can increase open rates by
Considering that 47% of all emails are opened because of subject line alone, that’s a sure fire way to get more eyeballs on your email.
Outside of using the customer’s name, here are a few more tips to help you get started with personalization:
2. Segment your subscribers
According to email marketers, segmentation is second on the top initiatives list this year.
Do you know why it is so high?
It’s because when you segment your database, your email campaigns become much more targeted to your audience.
Let’s take a look at an example:
You’re hosting a networking event for small business owners located within a 20 mile radius.
How can you expect to get the best turn out for your event?
The answer is segmentation.
The best way to get small business owners to turn up to your event would be to create a segment of people who list themselves as a small business owner that lives within 20 miles of your event and then send them an invite by email.
The segmentation part is simple and can easily be done through CRM software.
Compare this to sending one email to your entire database, with subscribers spread across the country (or continent).
How annoying is it to receive an email that invites you to an event that is located on the other side of the world?
It’s very annoying!
Before you start segmenting your database, let’s take a look at how valuable it can be.
A recent study found that all email marketing KPIs perform better when you segment your email list.
The segmentation results include increased performance in:
If you segment your lists, you get better open rates, revenue, leads, transactions and more customers.
And according to research from , segmented email campaigns lead to a 760% increase in company revenue.
Another benefit is that segmentation goes hand in hand with GDPR and email marketing.
But, does it really work?
Here’s an example from our own email marketing campaigns:
We recently sent out two email marketing campaigns. Both campaigns had the same subject line and the same content.
The first campaign was sent to our non-segmented email list, while the second was sent to our segmented list (segmented by interest).
The first non-segmented email earned an impressive 42 % open rate and a 4.5% click-through rate.
However, the segmented email campaign earned a 94% open rate and a
I’d say it’s pretty valuable, wouldn’t you?
And that’s why so many marketers’ are segmenting their emails, right?
So, here are a few examples for you to get started with segmentation:
3. Send mobile friendly emails
In 2022, were opened on a mobile device.
What do you do as soon as you wake up in the morning?
If you’re like me, I’m guessing you have your phone next to your bed and the first thing you do each morning is check your phone for calls, messages and yes, you guessed it, emails…
Don’t worry, you’re not the only one.
When you send an email to a subscriber who reads their emails on their mobile device, but the email is not optimized for that device, what do you think they do with it?
So why is it that almost half of all emails are still not mobile friendly?
Worse still, our own email marketing research found that 20% of email campaigns are not optimized for mobile.
Yet on the opposite end of the scale, and when email campaigns are optimized for mobile, they generate a lot of revenue!
The average revenue per mobile email is $0.40, which is more than 4x that of a desktop email click, according to Yesmail.
Revenue per email on mobile devices is 4X higher than desktop
After seeing a promotional email on their phone, have made a purchase through a mobile website.
Furthermore, find that email is the most powerful channel for distributing their content.
So, how do you optimize your campaigns for mobile devices?
Don’t worry, here are some tips on how to do that.
4. Test copy, design and buttons
Whether you test your home page, landing pages or email templates, testing provides us with data to make practical decisions that will improve our marketing performance.
And email marketing is no different.
In fact, almost conduct email marketing A/B tests regularly.
If I had to guess, I’d say you’ve tested your email subject line, right?
Even the former President of the United States has A/B tested his email subject lines….
Think I’m kidding?
Email marketing played a huge part in the success of Obama’s 2012 Presidential campaign.
By sending several variations made to the subject line to a small sample of subscribers, they were able to calculate the amount in donations they could expect to receive based on the results.
The sample size revealed that the poorest performing subject line (“The one thing the polls got right..”), when sent to the entire database, would generate $403,603 in donations.
The best performing subject line (“I will be outspent”) was expected to generate $2,540,866 in donations.
That’s a huge difference!
In fact, the best performing subject line outperformed expectations and generated a total of $2,673,278.
That’s an additional $2.2 million in donations raised due to a change in the emails subject line!
President Barack Obama raised an additional $2 million in donations by split testing his email subject line
But it’s not only subject lines you can test through email marketing.
You can also test:
(Not sure how to design your email campaigns? We’ve collected 21 of the best B2B email marketing examples from the world’s leading SaaS companies.)
5. Automate email campaigns when possible
Trigger-based emails are emails that are sent out automatically based on user behavior.
The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts.
The data behind trigger emails shows us that trigger emails perform much better than traditional email.
For example, welcome emails have shown to have an, with a click-through rate (CTR) of
And not only that.
Trigger-based emails can also increase revenue by at leastcompared to traditional emails.
Does this sound too good to be true?
Well, it’s not. We’ve tested it. And it works!
Below is a comparison for our traditional email campaign (left) against our triggered email campaign (right):
Our triggered emails generated 5x higher open rates and 15x higher click-through rates.
Today, use trigger-based emails. However, they can be responsible for as much as 20% of your email marketing revenue!
Triggered emails perform really well because they hit the email marketing sweet spot.
What does the email marketing sweet spot look like, you ask?
It looks like this:
And the reason why they perform so well is because of context.
Consider the following scenario:
You visit a website, browse the product line and add items to your shopping cart but, you begin to have doubts and decide to leave before completing a purchase.
This happens to every single eCommerce store, every single day.
But what if, one hour later, you receive an email that includes the exact product you were shopping for?
And what if this email included not only a quick-link back to your shopping cart but, a free shipping code or 10% discount?
You’re now more likely to complete your purchase, aren’t you?
That’s the power of trigger emails.
But setting up triggered emails is expensive and complex, isn’t it?
It doesn’t have to be. You can start by using auto-responders in your customer service software to replicate the automation aspect. That’s what we do for all of our existing triggered emails and we’re happy with it.
Here are some examples of trigger mails you can send;
Email marketing continues to deliver results.
But email marketing has evolved. It’s no longer as simple as sending the same email to all.
It’s time to update your email marketing strategy.
Now, you need to send targeted messages. Messages that are personalized, and optimized for multiple devices.
You also need to test new elements. Trends change quickly, and what worked 12 months ago may not be successful today. Be open to testing. And when you understand what works, find ways to automate it through triggered emails.
If you implement these tactics into your email marketing strategy your customers will be more responsive, your campaign performance will improve and your business will continue to grow.
SuperOffice CRM combines customer data, emaiil marketing and automation to help companies achieve their business goals. Ready to get started? Book a demo with one of our product experts and we’ll show you how in a live 30-miniute interactive demo.