Digital Marketing: More Than Just Facebook Ads
Is Facebook advertising the only form of Digital Marketing in Malaysia?
Definitely not.
Although Facebook & Instagram alone control a sizable portion of Malaysians’ daily entertainment consumption with 89% and 79% Malaysians respectively.
As a wise man once said: Don’t put all of your eggs in one basket.
There are many digital marketing solutions for you to apply.
Therefore, here are the 6 digital marketing solutions that you may find helpful for your business!
6 Underrated Digital Marketing Solutions
Search Engine Optimization (SEO)
SEO is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs).
The objective: To attract more traffic to the site and improve the visibility of the website through the rankings in SERP.
Pros of SEO
Best-suited Businesses for SEO
By optimizing a website for search engines, businesses and organizations can increase their visibility and attract more qualified traffic to their site, which can lead to increased sales and revenue.
Google Ads
Google Search Ads
Google Search Ads are a type of online advertising that allows businesses to place ads on the Google search results page.
The objective: To attract high-intent viewers to be converted as customers with your Google Ads.
Pros of Google Search Ads
Best-suited Businesses for Google Search Ads
Google Display Ads & Video Ads
Google Display Ads allows businesses to place ads on websites or even apps in Google.
The objective: To build awareness through reaching wide audience with appealing visual & interactive ads on the websites.
Pros of Google Display & Video Ads
Best-suited Businesses For Google Display & Video Ads
TikTok Ads
TikTok is a social media platform that is known for its short-form, video-based content. It has gained a lot of popularity in recent years, especially among younger users. If your business is looking to reach this demographic, TikTok ads may be a good option.
The objective: To entice users in the TikTok platform for desire actions such as growing your community, buying your products or services or simply being aware of your brand.
Pros of TikTok Ads
Best-suited Businesses For TikTok Ads
LinkedIn Ads
LinkedIn is a social media platform that is geared towards professionals and business networking. It’s a great platform for B2B (business-to-business) marketing and targeting specific industries or job titles.
The objective: To generate B2B leads from a wide range of professional occupants to be converted to clients on the services and customers provided.
Pros of Linkedin Ads
Best-suited Businesses For LinkedIn
Content-Marketing
Content marketing is a form of digital marketing that involves creating and distributing valuable, relevant, and consistent content.
The objective: To attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
It is applicable to two categories which are:
a. Social Media Platforms
Pros of Content Marketing
Best-suited Businesses For Content Marketing
In Conclusion
There’s more than just Facebook ads in Digital Marketing as Digital Marketing caters to a lot of business objectives.
The scary part: Facebook ads may not be applicable to all businesses when your targeted audience is not even on Facebook in the first place.
The solution: It’s always best to refer to experts, like us, a Customer-Oriented Digital Marketing Agency Malaysia.