Are you a senior business owner looking to boost your small business in the age of digital marketing? In this article, let’s explore some simple tips to help get you going in the right direction. First off, it’s helpful to remember that all companies operate with two primary goals: offering something that people want and can pay for and getting their brand in front of people.
Reaching your intended audience and building a customer base requires strategy. Most entrepreneurs excel at the first part. They are eager, competent, and capable of supplying their target customers with a desired product or service. Where many entrepreneurs fail, however, is effectively promoting their offering.
Fortunately, there are many senior-friendly tools to help, and if you implement a few simple principles, you can position your company for long-term success. Consider these tips for upping your marketing game as a senior entrepreneur!
Marketing for Seniors – Tips and Tricks to Be Successful
Maintain a Network
The first order of business is to learn how to build your professional network. Look for local opportunities to meet other professionals and individuals with whom you can form a mutually beneficial relationship. Joining your local chamber of commerce, going to industry events, and engaging on social media are practical methods of growing your network.
You’ll also want to update your LinkedIn profile. LinkedIn has quickly become one of the most effective channels for online networking. Here are three quick tips for incorporating LinkedIn into your brand-building efforts: fully optimize your profile, aim for consistent engagement, and create new connections.
Listen to Your Target Customers
All of your marketing efforts will revolve around your target customers. If you haven’t clearly defined your target customers, you will need to do so before putting more effort into your marketing strategies.
Who do you want to buy your product? Who is most likely to purchase your product or service? You can build customer profiles based on various characteristics, including age, background, income level, and geographic location. This is where creating a buyer persona comes in handy – the better you understand your customers’ needs and how you’re solving them, the more successful your business will be!
Once you have an idea of your target market, begin to find ways to reach them. One easy way to do this is to ask current or prospective customers how they heard about your business. When modifying your marketing strategy, create an online survey or give one out at your physical location, and then reference the survey answers. This can give you a pretty good idea of whether you should focus your energy on networking, content marketing, social media, or other outlets.
Keep a Top-Notch Website
Digital marketing revolves around a high-quality website. Make sure your site is up for the task. It should have an eye-catching design, be easy to use and navigate, and provide users with valuable, industry-related information. If you lack web design and development experience, you may benefit from hiring a professional to build your site. And be sure to update your site regularly!
Build a Social Media Presence
Many companies only use social media to promote their brands. And, believe it or not, they get everything they need from Facebook, Instagram, Snapchat, and other platforms to build a customer base and boost sales.
However, even if you are using other marketing channels, it’s critical to engage consumers on social media. Keep your pages up to date with relevant information, and remain available to answer questions and resolve problems from your customers via social media.
Explore the Tools Available
Finally, you might be surprised by how much you can do yourself when given the right tools. These days, there is unique software for almost every aspect of marketing. Look for a top-notch website builder to get started on your site and explore logo creators and video editing software that can help you develop promotional materials.
To maintain a healthy customer base, you may also find it worthwhile to invest in SEO analytic tools and customer relationship management (CRM) software. And if you need help with your social media management, there are tools to help with that as well!
There are plenty of resources to help you excel at marketing in your golden years in this day and age. You must get your brand in front of customers if you hope to succeed long-term. Remember to prioritize your professional network and find out how to reach your target audience more effectively. Lastly, create a world-class website, engage customers on social media, and take advantage of all the tech tools at your disposal.
Susan Tucker is a self-proclaimed inbound marketing geek who uses her passion to help small business owners through her marketing company, Get Susan Marketing LLC. Susan has helped solopreneurs, start-ups, digital media companies, service providers, non-profits, e-commerce companies, and many others navigate the changing digital landscape by successfully setting them… View full profile ›