#1 Digital Marketing Agency Located In Boca Raton Florida | Brand North

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Our goal whenever we engage with a client for digital marketing is to understand the needs of the business and help with everything from customer acquisition to client retention. We aren’t here to drive clicks that don’t matter, we’re here to drive sales and make your life easier through leveraging technology. We are one of the SEO companies Boca Raton has come to rely upon.

At Brand North, our marketing strategies drive more leads and get success. This is not your average lead generation campaign that doesn’t result in sales. We craft an approach for digital marketing and help your business where it needs it.

We research and target prospects across multiple platforms including LinkedIn, Google, Facebook, Email and Phone and then we manage the leads through our state of the art CRM dashboard. We do the work so you can stick to what you are good at. We have found that just building a website and ranking it is no longer enough, we actually help you with closing the new traffic we provide.

We don’t lead clients on. Digital marketing is complex and acquiring new customers, or keeping in touch with old ones is the crux of successful business. We help to solve these problems for you and enable you to reach your full business potential. A digital marketing campaign should involve a multi-channel approach that is custom fit for your business. Usually this strategy will include multiple channels for total engagement. Customized audiences are built based on geography, demographics, lifestyle, interests, purchase history and recently used mobile apps. A few digital channels that are usually included in a comrephensive digital marketing campaign are SEO, desktop, mobile device, and social media feed, adwords, facebook and many more based on data and responsiveness to those channels.

we’ are able to execute a full multi-channel digital marketing approach because we have assembled and expert team made up of individuals that have already experienced extreme success. We are practitioners of this art form. Everyone on our team has actually worked for or owned companies in the past so we understand your brand and help to elevate your integrity.

Text Message and email Drip Campaigns are more important than ever. Consumers are staying at home and interacting with Brands from a distance. It’s important For You To Have a way to get in touch with them.

What exactly is a drip campaign? Normal email or text campaigns are done manually. We set up campaigns that are automated based on how your customer engages with you. This can be done on everything from your website, your appointment scheduler and even your linkedin or facebook. Drip campaigns are perfect for welcoming new customers or nurturing old customers.

Why Direct Mail Marketing Never Deserved to Go Out of Fashion — SMEI

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There is a reason why direct mail shouldn’t have gone out of fashion. The new generation of marketers in fashion e-commerce has an irresistible urge—especially with pure e-commerce players—to equate marketing with digital marketing. It’s understandable that the generational shift that happened in the marketing departments would come with more emphasis being placed on digital marketing, but the shift has been so sudden that valuable opportunities for revenue growth are being missed.

A Run for New Shiny Objects

Marketers in fashion e-commerce truly have a blind spot for what non-digital marketing can provide. Once these marketers have maxed out whatever can be accomplished through paid social, pay-per-click (PPC), affiliate marketing and the like, and start to look for new catalysts for growth, they are more likely to fall for new shiny objects in digital marketing than consider anything that is offline.

But will the latest new tool in conversion optimization, to give just one example, really help create substantial new growth? Yes, online retail marketers have been right to turn back the dial on print magazine advertising, TV commercials, and billboard advertising. However, not all non-digital marketing deserved to be jettisoned all at once.

Direct marketing was one of those offline channels that were never adopted or went out of fashion with online retailers too early and too fast. One particular tool, direct mail print catalogues, saw a very steep decline in the last decade, according to the DMA. In 2016, less than 9.8 billion catalogs were sent to U.S. consumers. In 2007 this number still amounted to 19.6 billion. In the last few years, that number has continued to dwindle.

The Four Marketing Goals

Meanwhile, marketers understand that their e-commerce efforts should ferociously attempt to succeed at four things: retain existing customers, reactivate dormant customers who have not shopped in a while, bring back customers who have churned, and capture new customers. The aforementioned digital marketing tools are very helpful in achieving some of these goals. Take email marketing, which is very useful in nurturing existing customers, while PPC is great at acquiring new customers.

That said, email marketing will not help acquire new customers, unless the business buys email lists. However, that approach is poised to come with its own set of problems concerning quality and cost.

But direct mail will help accomplish all four goals.

A Consumer in Love with Print Mail

Americans love their print mail. 98 percent of Americans check their mail daily, reports USPS. This important moment of the day for many people is called the Mail Moment. Have you ever heard of the Email Moment? Exactly. American consumers don’t only rush to check their mail, they actually take great care of the mail they receive once it enters the household. The lifespan of a piece of direct mail is on average 17 days, according to research by UK-based Go Inspire Group. Compare that to the few seconds people are willing to dedicate to an email. Of course, keeping track of direct mail is not as hard as it is with email, since people simply receive a whole lot less of it. Americas receive on average 17 pieces of direct mail per week, compared to 600 emails.

But doesn’t direct mail cost a lot of money, some detractors will say? It’s true that a letter in the mail compares very unfavorably in terms of cost – mostly because of postage – to an email which costs about pennies. Any marketer will of course understand that the ROI of a marketing tool is as much determined by the return variable as it is by the investment made and those return numbers are impressive. Recipients of direct mail spend no less than 28 percent more with a company from which they receive direct mail than those who do not receive the same piece of direct mail at the same time, according to the DMA.

Impact Through Aspirational Marketing

It’s ironic that of all businesses, online fashion retailers have so quickly forgotten what potential benefits direct mail can bring them, since their product is so suitable for the medium. Beautiful photographs of great models showing off apparel in extraordinary poses can have, because of the aspirational nature, such a high impact. Visual information is processed more quickly and elicits more emotion – regardless of generation – than any text, no matter how great a job the copywriter did. Direct mail and print catalogues can bring the apparel store into the hands of buyers when they are offline, and let’s not forget that while buyers are ever more online, they are still offline most of the time.

Because of the easy trackability that is inherent to direct mail “matchback” techniques, measurement of a direct mail campaign’s results will not be any more difficult than measurement of a digital marketing campaign. Businesses simply give customers a code and then track how that code is used or matchback sales to customers known to have received a print piece.

The Bottom Line

Any online fashion retail marketer who takes a step back and assesses the data that exists on the ROI of different online and offline channels will be able to come to the conclusion that direct mail is very worthy of getting back into fashion in the marketing department.

Jay Dunn is President, U.S. Marketing & Operations for City Chic Collective USA, managing Avenue.com and other branded websites.

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The Wisdom and Perils of Business Expansion Amidst Crisis – The Marketing Mentor

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At the recently concluded 12th Mansmith Market Masters Conference, we asked three seasoned marketers about growing and expanding amidst crisis. They are Greg Banzon, COO and EVP of Century Pacific Food; Harvey Ong, COO of Alfamart Philippines; and Alvin So, Regional Head for ASEAN of Bayer Consumer Health. Here is a 4-point summary of what they shared.

Q1: How do you spot and maximize opportunities while effectively managing cost during a recession?

Greg: Be operationally efficient, don’t just cut costs and be stingy. Always have a base plan created from actual scenarios, then, a contingency plan with defined risks. This involves having both a short-term and long-term view while adopting agile thinking. In the end, choose which among many to prioritize – so look at market size, attractiveness, and similar factors.

Harvey: You cannot afford to wait for research as things are changing so fast. Talk to as many people and business partners to get anecdotal evidence and formulate your own hypothesis. Look at the trends in China and other countries which were hit by the pandemic first. Their reality may become our reality after. Organizations need to be agile and adjust fast. Big companies have to let go of having too many processes to standardize. Leaders need to create a culture that provides psychological safety so that employees will be willing and able to deviate and innovate.

Alvin: Opportunities exist, pandemic or not. Bayer shifted its resources and invested in increasing production capacity to support the significantly higher demand for nutritional supplements across Southeast Asia. As a result, we were able to serve consumer demand and help improve health of our consumers.  At the same time, we saw an opportunity to reduce investment in advertising and promotions for non-nutritional brands because of less demand, as people stayed home and were less exposed to allergies and other ailments.  So even in a recession, there are opportunities to both grow and be more financially efficient.

Q2: How do you mitigate risk during uncertain times?

Greg: First and foremost, start by ensuring the safety of your employees. Track their journey during work, while traveling home, and inside their homes to avoid them getting sick. Then define risk at all levels so you can mitigate, do continuity planning, and practice a dry run.

Harvey: The safety of our employees was most important. We didn’t want them getting sick, and passing this on to their families and our customers. So we strictly followed health and safety protocols. We reviewed where store employees were assigned, and we tried to move them closer to where they live to shorten their travel time. To manage our financial risks, we were stricter in managing our cash flow, particularly our merchandise inventory, as well as operating expenses. We drew the line on closing down stores. The most we did was shorten the operating hours. We kept our stores running because our customers counted on us. Remaining open was in keeping with our purpose of uplifting lives in those communities.

Alvin: Two risks to mitigate: 1) Business risk (like higher costs of raw materials and shipping, leading to lower profitability that needs to be offset with removal of bad costs that do not create value) and 2) organization risks (the people in the business). We look into both their physical and mental health, so we have people programs like meetings-free Fridays, or fun virtual team building (with no business discussions).

Q3: How do you co-create the future with key channel members?

Greg: Go deep, get value-added insight for both parties. Extend time horizons from short-term and medium term to long term (including knowing the vision, and values of clients). Do a dry run from the perspective of channel members. Distill your discussions into a few points, because channel members need to talk to so many other suppliers. That’s one reason why Century is now in over 80 countries.

Harvey: Our most important relationship is with our vendors and suppliers. They are our partners in taking care of our shoppers, and we work closely to understand consumer habits and trends. Being transparent and providing direct, timely and honest feedback on how each side can improve is also essential.

Alvin: We co-created in two levels 1) as first / early mover in e-commerce platforms.  We were the first healthcare company to engage closely with our e-commerce partners a few years ago and as a result, we became the top brands in e-commerce with a much higher share than what we had in retail stores, and 2) in Digital, we launched the first ever Consumer Healthcare Tiktok Campaign in Asia with the Berocca 2pm Tiktok dance challenge in Vietnam.  The insight was very simple yet powerful, our energy levels are lowest at 2pm. Everyone can relate to this, and we invited our consumers to take the Berocca 2pm challenge and showcase their dance moves in Tiktok.   It was a massive success.  We got over 300 million views in 2 weeks, and we were even awarded a Global Trendsetter Award by Tiktok

Q4: Any practical tips for entrepreneurs and marketers?

Greg: Crises, no matter how big and expansive, have a lifespan, and they never last forever. Try to forecast impact and duration and how to maneuver your company.

Harvey: Always start with the consumer and ask yourself if your product or service is relevant. If not, improve it. If yes, ensure you have access to funding for expansion separate from the money you need for your base business. Importantly, are you organized for growth? Do you have the capacity and capability to do more? And finally, also consider the opportunity cost or the consequences of not expanding. Remember, your competition will not be keeping still.

Alvin: Start with an ambition. Having ambitious thinking will ultimately lead to success even if your original plan changes drastically. Therefore,  be flexible and agile in strategy and execution.  Success will follow.

Josiah Go is the Chairman and Chief Innovation Strategist of Mansmith and Fielders Inc. Mansmith offers an all-access pass to various past conferences! Visit www.continuum-edu.com for details.

The 5 Mobile Marketing Metrics That Matter Most | Online Sales Guide Tips

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The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.

1. Average Revenue Per User (ARPU)

Average Revenue Per User is the amount of revenue each of your active customers (on average) contributes. (Read on to Engagement for a few tips on defining what “active” means in the context of your app).

Are there any meaningful benchmarks?

ARPU varies greatly by app category and revenue model, rendering comparisons rather useless. However, there have been some ballpark estimates for app categories and for various mobile revenue models:

Source: VisionMobileApart from the apps with enough value to warrant a subscription fee and the top apps that generate over $ 50k in revenue per month, ARPU is pretty constant at around $ 0.04 per active user per month (as of 2020) or $ 0.48 per active user per year.

Why does it matter?

Once you have calculated your average revenue per user, you can use it in tangent with two of the other mobile marketing metrics listed in this guide to make meaningful inferences about your app’s success:

2. Cost Per Install (CPI), Cost Per Loyal User (CPLU)

The Cost Per Install measures your customer acquisition costs for customers that installed your app in response to seeing an advertisement (tracking paid installs rather than organic installs).

And the derived Cost Per Loyal User metric looks at the cost of acquiring an active user (defined here as anyone who launches your app at least three times).

Are there any meaningful benchmarks?

According to ironSource’s 2021 data, the average US iOS app saw a CPI of $ 2.37; the average US Android app saw a CPLU of $ 0.44. However, as was the case with ARPU, this benchmark data should be taken with a grain of salt as both CPI and CPLU vary greatly by app store category and revenue model.

Why does it matter?

As discussed earlier, CPI (and the derived CPLU) is best used in combination with ARPU to calculate the return on investment for your marketing efforts. In order for marketing to make sense, your ARPU must be greater than your CPLU. While this may seem like a no brainer, ad spend is often not justified when it comes to mobile apps – requiring mobile marketers to really know these two metrics.

3. Engagement

Unlike the other mobile marketing metrics listed here, there is no standard definition or formula for Engagement. Engagement can only be defined within the context of the individual app and its mobile marketing strategy.

With that said, engagement is most often talked about in terms of the phenomena associated with wanting to use the mobile app longer and more frequently.

Engagement itself isn’t a metric, but there are several more tangible metrics that fall into the engagement bucket:

Are there any meaningful benchmarks?

According to Apptentive’s 2021 Mobile App Engagement Benchmark report, the average app engaged 26% of its customers. Of those who were interacted with, 92% responded to the brand.

There was also a 50% increase in the number of surveys sent from 2019 to 2020. COVID restrictions catapulting mobile engagement was a likely driver behind the increase, along with mobile teams getting more comfortable talking with their consumers on a regular basis.

Why does it matter?

Engaged customers are the bread and butter of your mobile app’s success. Not only are engaged customers likely to bring in more referrals and give your app some love in the form of a glowing app store review, they’re likely to be more loyal and more profitable.

Paired with mobile analytic programs such as Google Analytics, engaged customers can be “cohorted” (segmented and tracked over time) to uncover trends and actionable insights into your customers’ behavior: How does engagement change over time? What actions lead to higher engagement? How long do customers stay engaged?

4. Love Percent

Unique to apps using the Apptentive Love Dialog, this metric starts with showing your mobile customers a one-question in-app survey: “Do you love this app?”

Customers have three response options: to say “yes,” to say “no,” or to dismiss the prompt. The Love Ratio is the percentage of customers polled who respond “yes” rather than either of the other two options.

Are there any meaningful benchmarks?

In 2020, 93% of all consumers who were prompted by a Love Dialog responded “Yes” or “No” rather than closing out of the prompt. On iOS, the number was even higher at 97%, compared to 84% of consumers on Android. The Love Dialog garners such high response rates primarily because of its simplicity. People are willing to answer short, simple questions and share feedback when they’re proactively asked for it at the right mobile moment.

Let’s focus on the people who responded “Yes.” In 2020, 65% of consumers prompted responded that “Yes,” they loved the brand. These quick, positive responses are a great way for brands to take a regular emotional pulse from their consumers, without asking them to leave the app for feedback or take another step away from their intended use of the app. They’re also a much better indicator of consumer happiness and potential lifetime value than lagging metrics like NPS.

Why does it matter?

The Love Percent is the simplest and most accurate way of measuring the overall customer experience. By requiring very minimal work from the prompted customer, this prompt sees virtually no opt-out, allowing you to hear from a large sample of your active customers in a short period of time.

Compare these results to your app store ratings (typically received from less than 0.05% of your customers and biased by those who have an extreme opinion of your app one way or the other—and thus more likely to take the time to fill out a review), and it’s clear that the Love Percent provides a much more representative indicator of your customer experience.

The Love Percent is also a metric that can be tracked over time and over version history to gauge how incremental updates to the app impact the customer’s experience or used as a segmentation tool to message fans and critics in a different manner.

5. Retention

Retention is a measurement of customer churn: How many customers continue to actively use your app after one week? One month? One year?

Again, the calculation of this metric is dependent on your unique app and mobile marketing strategy. Before calculating, you need to set the criteria for what a retained customer looks like. Is it anyone who launched your app in the past 30 days, or someone who uses your app every single day?

Are there any meaningful benchmarks?

How brands define “successful” retention is extremely dependent on the length of time measured. Many mobile teams focus on short-term, 30-day retention as their primary success metric. Fewer focus on 90-day retention, and very few prioritize annual retention. However, you need to look at all three metrics—especially the longer term—in order to understand how retention impacts customer sentiment and your product roadmap.

For 2021, here are the three primary app retention benchmarks to aim for.

Why does it matter?

Knowing your retention gives you a much better indication of your app’s success and current customer-base. Your app might have 100,000 downloads, but how many of these people are actually active?

With continually increasing CPIs and CPLUs, mobile marketers can also save significantly by switching gears from acquisition to retention while driving the same growth. (Read more on the benefits of retention marketing.)

Put these mobile marketing metrics to work

Understanding the five most important mobile marketing metrics gives you control over five incredibly powerful levers for increasing your app revenue. You can now:

Here are 5 Learning Tips for Making Facebook Marketing – Froggy Ads

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Here are 5 Learning Tips for Making Facebook Marketing

Social media has become the perfect media to introduce a product. One of the functioning social media is Facebook. With its users who reached tens of millions, Facebook became a powerful means of reaping profits. Moreover, if business people are able to take advantage of Facebook marketing. In addition to income, new customers are easy to get it.

However, even though many users use Facebook as a means of doing business, not many understand the use of Facebook Marketing. In fact, if you are able to understand completely, Facebook Marketing is a powerful way to promote products.

Therefore, this article discusses how to use Facebook Marketing as a means of promotion.

1. Education with photos or videos

One of the most important things in keeping a content is the presence of a video or photo. However, what kind of video or photo? That’s often a question. Is the photo or video take from Google? Or need to display your creativity or team?

– Don’t use Stock Images

Even though it’s now milling about a site by providing free photos, but it would be nice to use your own photo. That is, consumers will see that you really pay attention and appreciate the product. Besides, you don’t look want to cheat consumers.

– Share the tutorial from influencer

Perhaps this method is considered to boost the Influencer Traffic. However, don’t be mistaken that this is a good thing for your brand image. This indicates that you learn from other parties. Especially if you are a beginner businessman. Brand Image and your products will be better.

What makes prospective consumers be attracted to your product, one of them, is a review of other customers. It’s a good idea to review your Show on Facebook. Another way, you can make a special upload against a customer review. It’s proof that you appreciate the upload of the customer.

– Use the hashtag

One way to improve the product engagement is a hashtag. How can? If prospective consumers look for your product, they usually look for it depending on the hashtag. Therefore, you need to do product specifications so that prospective consumers easily find your product.

3. Encourage social activities from online stores

For example like this. Consumers will be loyal to your online store if your product is good quality. So, they will continue to buy your product if there are new products. Therefore, to appreciate customer or consumer loyalty, you need to provide rewards. For example points or special vouchers.

– Following Facebook Page

This is one of the facebook marketing which is quite okay. For example, they follow your Facebook Page account. So, they deserve reward from you. If more and more are following your Facebook Page, it’s likely to be the greater your chances of making advertisements.

– Share Facebook Page

When consumers follow Facebook Page, the next step is to share Facebook Page. If they want to share your Facebook page, it will be very good for your online store. Therefore, it is suitable for them to get rewards.

– Invite customers

When consumers have shared your Facebook Page, the next step is to try them to invite friends or friends. That way, the possibility of your product is easily recognized, wide open. This is an interesting way to be applied in Facebook Marketing.

This is one pretty good way. When a consumer writes reviews properly, especially honest, of course it will improve the reputation of your product. In addition, it also increases the reputation of your brand image. Invite them to give a rating 5. More numbers are shown high, then most likely your product is better known.

5. Advertisements

Of course in Facebook Marketing, the most crucial thing is advertising. Inevitably, you need to use ads to increase awareness and engagement. With ads, you can reach new customers. With advertisements, at least the possibility that occurs is an increase in product sales.

That’s the five tips on making Facebook marketing you need to know. When you understand the importance of Facebook Marketing, you are ready to run a business. In order for your business to grow and increase the number of customers you don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can improve visitors in your online business portal. FROGGY ADS is an online advertising service that can help you control all your product campaigns. Helps you target the targeting target you want and give you many choices to market your product.

AI Copywriting and Affiliate Marketing – A Powerful Pairing – Anyword

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Affiliate marketing is a way to generate income by promoting someone else’s products on a commission basis. It has a lot of advantages, like the ability to make a passive (or semi-passive) income and the potential for a high ROI. However, one of the most challenging aspects of affiliate marketing is creating content engaging enough to attract customers without being too promotional. This article will introduce you to artificial intelligence copywriting tools that can help you overcome this challenge!

The best part about AI copywriting is that it can generate content for a wide variety of purposes, including affiliate marketing. This means you’ll be able to get your message out there without having to put a ton of time and effort into creating engaging content yourself. A great AI copywriter like Anyword will automatically create the necessary text for your website or social media post, bringing more attention to your business while saving you some time. It’s a win-win situation!

So if you’re looking for a way to increase conversions on your site with minimal work required from yourself, then this article has all the information needed – sign up for a free Anyword trial today. If you decide to invest in it, use the code LoverFighterWriter at checkout for 20% of your first month!

What is AI copywriting and what does it have to do with affiliate marketing?

AI copywriting refers to a piece of software that uses artificial intelligence (specifically natural language processing) to generate text that’s engaging to the reader.

AI copywriting is a great way to improve your marketing efforts without spending years learning all the skills of a copywriter. When you combine topical knowledge with a well-coded algorithm, a compelling story can be created.

Affiliate marketing is a way for entrepreneurs to promote a product or service in exchange for a commission. Affiliate marketers get paid when a visitor takes action on their offer – such as purchasing via an affiliate link. By adding AI copywriting to your tool belt, you can create content with minimal time investment while still getting great results.

Content Creation: Why use AI Copywriting and Affiliate Marketing Together?

AI copywriters don’t require sleep or food, and they never suffer from writer’s block (which most humans do at some point). This means that instead of having no content after hours of struggling, a writer can create a new article in a matter of 10-20 minutes.

The world is changing, and more people are relying on affiliate marketing for their income. AI copywriters allow affiliates to get the ideal content they need without waiting days or weeks.

For those who want to expand their business with AI Copywriting but don’t know where to start, keep reading! Next, we’ll discover just how AI copywriting can help your affiliate marketing efforts.

How to use AI copywriting as an affiliate marketer

AI copywriting can be used to create short or long-form content for a variety of purposes. Whether you need a post for your blog, a script for YouTube, or some engaging questions for Facebook or Instagram, a human copywriter can use AI to do the job in a fraction of the time it would take the same person on their own.

But those are just surface-level applications. You can also use AI copywriting tools to hack growth in several ways. For example, Quora is an excellent platform for building authority and getting free traffic. With artificial intelligence, you can create a massive amount of content, answer questions about a variety of topics, comment on popular threads – all while doing minimal typing.

AI also has great potential when it comes to writing outreach emails for purposes such as building links. Not only is there less stress involved in the writing process, but it will also be easier to customize each email while remaining consistent with AI.

How to use Anyword’s AI tools for blog posts, social media, and more

Anyword comes with a number of AI features that make it a uniquely powerful and efficient tool. It has tools for writing:

There’s a lot of obvious use cases, but don’t feel limited by the names of the tools. You could, for example, use the blogs tool to write YouTube headlines and descriptions. The SMS tool can certainly be used for direct messaging on any platform. There is little limit to what you can use this software to generate, which is why it’s so great for brainstorming in addition to actual writing.

One of my favorite aspects of Anyword is its headline analyzer and improver. Not only does it read your headline and give you a score you can improve upon, it will rewrite it for you! You can even start with a basic, obvious headline and improve it multiple times until you get something highly creative, original, and click-worthy.

The benefits of using an AI copywriter

AI Copywriting and affiliate marketing go hand-in-hand. With AI copywriting, you can use a predictive approach to generate content that is likely to convert better than anything an average human could come up with on their own. 

Artificial intelligence can save you time on your content creation. In addition, it’s a great way to come up with new ideas for affiliate campaigns that will be more likely to succeed in a world that has much competition. 

But the main benefit of AI copywriting is that it can give a human quality writing experience without needing a writer to do the work. It can give you a much-needed break when you’re overstressed and add a superpower to your repertoire when you’re ready to work.

AI copywriting software isn’t perfect, but it’s an excellent way for marketers who don’t have much time on their hands to get some content done quickly and easily. AI Copywriting can also be used for many different purposes, so you don’t have to worry about finding uses for the tools. Once you have access to software like Anyword, you’ll find many possibilities at the tips of your fingers.

How to use Anyword to earn more as an affiliate

While the specifics depend on your chosen niche and marketing strategies, here are two ways that almost anyone can make money with affiliate marketing and AI copywriting:

Method #1: Create a series of content around a particular product or set of related products. This could be writing new articles as a “guest blogger,” creating a series of Youtube videos, social media posts, a series of podcasts, or even a blog on your own website or Medium.

Method #2: Create a “freebie” such as an ebook and incentivize readers to sign up for your email list by offering them a free consultation for something related to the ebook. Make the consultation optional – not everyone will want it – but it will sweeten the deal significantly.

The best piece of advice for affiliate marketers who want to start earning commissions (or earn more) is to take action! So many people put a lot of time and effort into doing research and taking courses. But the thing that matters is taking action on all that work you’ve done! Using AI copywriting will help you spend less time creating and more time planning and promoting, which may end up being the secret to your success.

How To Integrate Influencer Marketing With Email Marketing – The Pixlee Blog

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One of the core social media marketing tactics businesses rely on is . By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. After all, influencer marketing is the fastest-growing channel for customer acquisition, and consider influencer engagement effective in garnering customer loyalty.

While email and influencer marketing have distinct differences, combining them offers your brand a unique opportunity to garner brand awareness and interest in your products on social media. In this article, you would learn why it is useful and how to accurately integrate both tactics. 

Benefits of Using Influencers for Email Marketing

Businesses can reach a diverse group of consumers through their connections with influencers. This is effective for improving conversion rates, while also extending your brand’s virtual community and building a strong relationship with a professional in your industry’s social sphere. Influencers use their platforms to persuade their followers to buy the products or subscribe and promote the products as well. 

On the other hand, brands can repurpose the content influencers create to fit into their email marketing campaigns. These include content like , product reviews, , tutorial videos, and simple posts from the influencer interacting with your product. Generally, adding influencer content improves brand credibility via social proof. 

When a customer is reading your brand’s newsletter or sales email, spotting an influencer they already know will increase the chance they find your business more credible.

Integrate Influencer Marketing & Email Marketing

The following are some strategies to align email and influencer marketing components together and gain unified benefits.

1. Use Existing Influencer Content in Emails

Most influencer relationships are established via social media, but that doesn’t mean content needs to stay there. Showcasing the creativity that creators like influencers are already skilled at is essential in your emails. This method demonstrates authenticity in your brand-influencer relationship as well due to dual-sided publicity. 

In the end, you’ll get significantly more value out of your influencer relationships by featuring existing influencer content you’ve permissioned in your promotional emails.

2. Make Your Email Campaigns Mutually Beneficial 

Most influencers build their following via social media platforms. By promoting influencer content in your emails, you’re giving them a new avenue to reach engaged customers – who may become followers as well. By highlighting an influencer’s content and providing some additional credit to their owned channels, you can create a mutually beneficial program that builds your email community through value-added content. 

Zebra Pen showcases the artwork of influential graphic designers, linking to their social pages and posts as well as a Pixlee-powered of posts on the brand’s site.

This content, while inherently promotional of your products, adds more value than your standard sales email. This also shows customers that you’re focused on giving credit to the original creators of the content, thus encouraging customers to share their own content with the brand for a chance to be featured.

3. Let Influencers Own the Email Campaign 

Brands tend to over-index on brand safety when it comes to influencer marketing. But by giving influencers more creative and strategic input on a campaign, you can create truly exciting and, oftentimes, vastly original campaigns.  

This is a great way to scale email personalization; influencers can create personalized content keeping the taste and preferences of their followers in mind. This can add a more personable edge to your emails, creating a more engaged community and, ultimately, better conversion rates overall.

4. Think Macro and

Statistically, rely on the picture-centric Instagram platform primarily for social media marketing. Images are attractive to most consumers for viewing a product or brand or developing a brand impression. Therefore, brands find visual content-based promotion more lucrative for their marketing plans. results in more conversions, lower bounce rates, and an increase in shares with the viewer’s own community.

The marketing team of a company can opt for high-quality featured images directly from influencers of all sizes. Make use of influencer discovery to find the influencers for your brand, from smaller-scale creators to big-time celebrities, and everything in between. 

You can also tap into the existing wealth of content your everyday customers are already creating for you through complementing influencer content with user-generated content (UGC). By showing your customer community’s organic posts with your products, you’ll massively grow social proof and trust in your brand. Word-of-mouth marketing generates more than rely on social media to inform their purchasing decisions, so UGC is a guaranteed win for your emails.

Alo Yoga showcases Kendall Jenner in the brand’s apparel as seen on her Instagram, and also features fan favorites in the form of UGC from happy customers. 

5. Don’t Stop at Product Images: Product Reviews and Unboxing Videos

Product reviews and unboxing videos are commonly used formats for influencer marketing. In your emails, add helpful product reviews coupled with influencer testimonials and to seal the deal. 

Jewelry brand Jane Koenig introduces an influencer partnership with Fia Hamelijnck and shares her favorite pieces of jewelry from the brand to inspire customers to shop.

For all subscribers, seeing new positive feedback from an individual they trust translates to increased interest in your brand. Also, the email should have detailed and real information; this increases consumers’ respect for the brand. 

Both email marketing and influencer marketing are effective approaches for business owners to advertise their products. With the right strategy, users can engage with more customers, increase conversion rates, sales, and brand popularity. 

Influencer content is powerful. So powerful that it shouldn’t be siloed to one channel. By using influencers and (more broadly) social proof in the form of user-generated content in your marketing emails, you stand to improve conversion and create an airtight community of adoring fans.

This article is written by Vibhu Dhariwal, Co-Founder & Director of Marketing at , a Digital Marketing & Web Development company.

Traditional Marketing to Digital Marketing – When & How to Shift | Online Sales Guide Tips

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muneebfarman / Pixabay

Digital marketing is often viewed as a separate science and frequently compared vis-à-vis traditional marketing. To me, digital marketing is the evolution of marketing with the advent of new technologies. Social, Cloud, Analytics and Mobility have changed the rules of the game. Still, the basics of marketing remain the same. That is to inform the customers about the product, pricing via promotion and packaging. New technologies like 3D printing, augmented reality, VR, AI helps us in understanding and reaching out to the customer in the most cost-effective way.

Five ways the digitization changes rather enhances the marketing:

Branding: Experience is essential to the customer. Good experiences result in loyalty and advocacy. And a bad experience is bad press. Companies are getting innovative and embedding varied experiences. One such example can be the use of pokemon games by Macdonald. The opportunities are immense to improve the brand perception by technology usage.

Technology has enabled more power to people: Social has provided direct access of brands to people and vice versa. Now the feedback is captured directly. Grievances are registered online. Zero moments of truth entails that people now search everything on the internet before making an informed decision.

Engineering to ensure that Products/Services do the marketing: New-age brands reply on the power of their engineering to do the evangelization for their product.

Being Interesting is now the norm: Interesting and humane stories help in making the brand more relatable. With user-generated content taking precedence, the end customer stories are now directly captured and relayed as marketing content. Interesting stories go viral and enhance the positive image of a brand. Alternatively, bad stories take down the brand.

Community is the way forward: Social has also enabled aficionados clubs. Passionate customers are the best brand ambassadors. Communities give them a voice via communities also helps the brand to solicit valuable feedback about their products. SAP Community is one example. SAP customers, partners and developers share feedback, discuss ideas and access new critical resources. It has 2.8 community users and 287,000 visits per day. Also, users can follow a specific topic based on their interests: Industry Clouds (example)

3c should always complement the 4Ps

Content is the key: Always find customers relevant and interesting things to say about your product and services.

Communication: Telling relevant stories across different channels to reach the right audience.

Community: Building a robust community to share, discuss and improve.

Here is a presentation on this topic. You can watch this video. You can give your comments in the comments sections below.

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Managing Marketing: Innovation in the Food Delivery Industry

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This episode of Managing Marketing is a podcast hosted by TrinityP3 Senior Consultant, Anton Buchner. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals.

Simon Cheng is Chief Marketing Officer of Menulog. He talks about the big shifts in the food delivery industry, and how Menulog took on UberEats by changing strategy. He shares category insights into how Menulog is differentiating not only from UberEats, but from other players such as Deliveroo (part-owned by Amazon), and the largest food delivery company in the US, Doordash. He also talks about the appeal and success of Snoop Dogg in reinvigorating the brand. “Did Somebody Say….”

You can listen to the podcast here:



Welcome to Managing Marketing, a weekly podcast where we discuss the issues and opportunities facing marketing, media, and advertising with industry thought leaders and practitioners.

I’m Anton Buchner, and today, I’m sitting down with Simon Cheng CMO or Chief Marketing Officer for Menulog. G’day, Simon.


G’day, mate. Good to see you.


Great to see you, mate. We’ve gone back into our archives, haven’t we? We worked together back in 2003, 2004 with Singleton Ogilvy & Mather.


Yeah, that’s right. Yeah, it was back when Singo’s name was still on the door.


He was ruling the Aussie landscape, wasn’t he?


That’s right, yeah.


And I’ve kept a keen eye on your career, and we’ve caught up a few times, obviously, since Ogilvy & Mather days. You drove really impressive growth of P&O Cruises, Qantas Holidays, an independent company HealthyLife, that you then sold off to Woolies and it’s still growing strongly. And now, you’ve been at Menulog for a few years.


Yeah, that’s right.


I’ve been really impressed with your, I suppose retail-focused and marketing-performance-focused career. You’ve got results and runs on the board.


Yeah, my personality is probably a lot more suited to fast-moving dynamic type businesses, I’ve never really been suited to businesses that are looking for 3, 4, 5% growth in one year. So, yeah, you take the good with the bad, I guess, in those kinds of organisations; when you’ve got more dynamic organisations, generally that’s a pseudonym for chaos.

But I love it. I love working in businesses that are looking for growth, that are hungry for finding more audiences, more channels, more opportunities for growth. And that’s much more suited to my much more kind of entrepreneurial type style or design.


Your DNA. Were you one of those guys at school or Uni where you were just the one who wanted to push past everybody else, or did you have a competitive spirit from day one, you think?


I’ve always had a competitive spirit … I love sport, so I compete in that way. But I’ve always enjoyed business, I’ve always enjoyed the discipline of business. I think back when I was 10 or 11, I think it was, and this was back in the days when you were kind of allowed to roam the streets on your own at that age.

I started a car washing business with the neighbours and I went around and door-knocked, and now, I look back on it in hindsight — and it was actually a subscription model that I’d started. It was a pay me, it was like a $10 or $20 payment a month and I’d go and wash their car once a month. And it was diarised and it was good.

And I was making — at 10-years-old, making like a hundred bucks a month. It was an annuity – a subscription model.


You’re a pioneer. I was going to say King Simon, but now, you’re Pioneering Simon. I love it.

So, today, I’d love to dig into the category. What a wild ride it seems from an outsider looking in. I don’t know what category you term it; is it home delivery? Is it food delivery or is it bigger? And certainly, a little bit more, is it innovation? Because on many levels, you’ve got so much competition and such exciting stuff happening in the market. What do you call, the whole category?


The simple answer is it’s a food delivery category. But we are a tech business, so we play in that game as well. We’re a tech business with a very heavy kind of physical operations element as well. And so, it’s a multitude of different kinds of verticals, which is what makes it interesting; food delivery, tech, logistics, it’s great.


And you’ve had a thing called COVID thrown in, which is probably a really good boom for you guys and a lot of companies that have gone e-commerce or mobile, etc, as people are spending more and more on that sort of service, aren’t they?


Yeah, COVID has been not great for the world, but it has been fortunate for our business. It has created a lot of tailwinds for the entire category; our business and our competitors grew a lot last year.

And in Australia, we probably grew twice as much as the entire category did worldwide. So, it has been a wild ride.


Fast growth. So, let’s go back to a couple of things you just said then, that you’re looking to employ drivers or deliverers as opposed to subcontracting previously. There has been a big shift, I guess, for the last three, four, five years. Let’s just talk about that.

So, what is the case with Menulog? What is Menulog, how did it start off, and when was that shift?


Yeah, so Menulog was founded in Australia. It’s an Australian-founded business in 2006. That seemed to have been the time that a lot of these food aggregation businesses actually were founded all around the world. They were all founded in kind of dorm rooms and by young entrepreneurs around that mid-two thousand era.

But Menulog, founded in Australia in 2006. Started off as a business that aggregated restaurants that had their own delivery drivers. So, your standard, local Chinese, local pizza shop, local Thai, Indian, in the suburbs, those guys who have their own delivery drivers that are generally delivering on a Thursday, Friday, Saturday, Sunday night.

And so, the business back then started with the original founders door-knocking restaurants, taking their physical menu, scanning them in, and putting the PDF up on a website. And it became a log of menus, so hence Menulog.


I remember it well. Yeah, I literally just looked at the logs, the menu logs.


That’s right. And so, it was at the same time as the starting up of e-commerce as a kind of channel, as a buying channel. And so, then their proposition to restaurants was that there’s this thing called the internet. A lot of people are going to start selling products on the internet. We can help you have “a website” and scan in your menus, and then you know promoting them to new customers, and then sending customers their way and clipping the ticket. So, that’s how it all started in 2006.

Fast forward 10 years and business did really well during that period. And then Uber came to the market in the mid two thousands. I think it was about 2015, they came to the market, and that was with their rideshare business originally.

And they were delivering people in the rideshare business for a period of time. And they realised we’ve got a whole fleet of drivers, let’s start delivering other things. And you remember at the time, they kind of started delivering pet promotions and ice creams and all sorts of different things. And they got into the food delivery industry and then became a competitor of ours at that time.

And at that point in time, Menulog was probably a bit slow to the game in getting into the logistics business. So, at that time, you remember, we were just aggregating restaurants that had their own delivery drivers. Menulog didn’t have drivers ourselves.


So, Uber Eats just came in with their fleet and they stormed the market, really, didn’t they? I remember they threw a lot of money in advertising, the name was everywhere and for a couple of years, they were probably driving a little bit further forward, were they?


They were. They had a brilliant campaign in “Tonight I’ll Be Eating”, which is still out there doing quite well. But their big thing was that they went to all the restaurants in Australia that we hadn’t approached who don’t have their own delivery drivers. And there’s a lot more of them than the suburban Chinese, Thai, Indian takeaways.

And they went to all of those restaurants and said, “Look, you don’t have delivery drivers. If you want to do delivery, we’ll do the deliveries for you. We’ve got a fleet of drivers.” And that’s basically what happened.

So, that’s what caused the boom in the industry. And then we were a bit late to the game. We launched our delivery service at the back end of 2018. I joined the business in 2019 and then there were a bunch of us who kind of joined and our job was to scale the business as quickly as possible to compete with these big behemoths that had come to the market; in Uber and Deliveroo.


Yeah. And are you now seeing that as a … as you said, build your network now of deliverers because that’s the part you can own and create a better experience or create a better, I guess, pipeline in the future for other potential products?


Yeah. So, first thing is that it opens up QSRs. Many QSRs outside of your Domino’s and pizza joints, Pizza Hut — a lot of them didn’t do delivery. And so, it was really the beginning of the food delivery providers. Doing this was really the launchpad for QSRs to start delivering into people’s homes. And so, that really helped open up the market.


So, the changes that are happening; Uber Eats coming in, you’re probably going neck and neck now. Deliveroo came in, has hit the ground fairly big, but they’re probably a tier two, they’re third placed by a fair way, I would have thought. And who else you got? You got DoorDash in a smaller way.

You’ve got a couple of people snapping at your heels. Where do you see yourselves now in terms of where Menulog sits?


Yeah, so, we were fortunate to have benefited from a lot of the tailwinds during COVID, and there are a number of things we did last year as well, that helped drive much stronger growth for Menulog in the Australian market versus some of the competitors.


Can you talk about some of those? Some of the little insights.


Yeah, that’s resulted in Menulog and Uber both, the one and two players in the market. And then you’ve got the other two players in DoorDash and Deliveroo, who can’t be disrespected. They’re both big businesses in their own right in other parts of the world. And one of them is backed by Amazon and the other one is a major player in North America.


Yeah, you can’t be complacent, absolutely. You talked about some little nuggets, you’ve changed the business a bit. What happened and where do you see the opportunities to shift the business slightly?


Yeah. So, I’ll talk a bit about pre-COVID and then I’ll talk about the impact that COVID had. But pre-COVID … so, I was in the business for probably about eight months before COVID hit. And one of the first things I noticed was when I asked people what the target audience was for our business, many people said suburban families.

Which I found a little bit strange for a business that was focused on — that was a marketplace business where you’re a two-sided marketplace and the job is to connect right customer to the right restaurant. And I felt like it was limiting to only focus on one customer segment.

From a travel background, I could see that this industry was very quickly moving in the same direction as travel aggregation, which started off with hotel aggregators that focused on niches in the market.

And eventually, consolidation happened through that whole kind of period in the nineties. And you end up with the big players with all the scale. It’s a scale and volume game. And being too cute around particular segments, that’s not the fast-track way to growth.


It’s too narrow.


Yeah, it’s too narrow. And so, the first thing we did was changed the target audience from suburban families to ‘anyone with a mouth‘ basically. And so, we still have many segments within that obviously and how we talk to different types of customers. But the point there was really shifting the focus from just one particular narrow segment to everyone.

That had a flow-on effect on how we did a lot of other things. So, for example, the types of restaurants you sign up on the platform are no longer restaurants that just appeal to families because the family segment in this category, generally most of the transactions for the family segment are on Friday and Saturday nights.

You’ve got 21 traditional meal occasions in a week, and we’re only appealing to two of them. The treat occasion, Friday and Saturday nights.


Yeah, there you go. The typical Friday night where the family don’t want to cook can sort the kids out on a Saturday night to be with the family.


Exactly. So, we did well during those two meal times and the business was built off the back of that, but there were so many other opportunities to be relevant at different times of the day. And so, then signing up different types of restaurants and being able to market to different types of customers for different dayparts, that opened up a lot more growth as well. We call it a non-dinner business. So, we have an active strategy, which is about targeting or growing non-dinner transactions.


Now, I’m interpreting that, but my head is going straight to you’ve got shift workers, I’m assuming. So, we’re talking about the later evening and maybe midnight to 3:00 AM, time periods. We’ve certainly got non-weekend workers. You’ve also got morning dayparts, is that where you’re thinking?


Yeah, definitely. I mean, I spoke about 21 meal occasions, but to be honest, where we’re actually moving to is being an on-demand business.


Yeah, okay. I was about to say, do you move beyond breakfast, lunch, and dinner. And instead of 21, it could be 2,000 depending on when someone needs your service.


Absolutely. That’s the industry. You’ve got to be available 24 hours a day. Different people are hungry at different times of the day. If you just look at Google search trends, the most searched time for McDonald’s is two o’clock in the morning.


Really? No surprise, I won’t say which demographic is hitting that one. But that just says opportunity, doesn’t it?

So, you’ve come in and said it’s not about one segment, it’s about opening up different segments. It’s about different dayparts, different days, obviously. Was that an easy sell in, or was that a challenge?


No, one of the reasons I took the job was the business was very open to new ways of thinking, to really start to give the competitors a run for their money. And so, I’m fortunate to have entered a business that really believes in marketing, believes in it as an investment.

It’s a major growth driver of business. And so, there are very few games that you would play in some other organisations where marketing is generally trying to justify their existence.


Yes, you’ve got a real value equation. I think you started off talking as well. Your history has been about making an impact with marketing; measurable, whether it’s ROI, direct ROI or influencing ROI. So, that makes a lot of sense to me.

So, Menulog is rethinking its business in terms of targets. Did you do anything around the model itself, whether that’s delivery suburban versus Metro and regional? Where did you go with that thinking?


Yeah, so very early on, the business made a decision to really start investing in geographies, outside of major metro areas. And we were the first brand to go outside major Metro areas, into small country towns. And small country towns in Australia is tiny compared to a small country town in North America. Where the likes of our competitors are used to.

And so, being able to make a small town in Australia with a population of 20,000 work was a real challenge and a real accomplishment. And being able to make towns like that work … we’re in Ballarat, we’re in Bendigo, we’re in Wagga. I mean, some of those towns are bigger than 20,000, but all the way up to Northern Queensland, Mackay, Rockhampton — again, they’re bigger as well.

But the point is we go into much more remote locations and that’s been a really successful part of our strategy.


And when you say, go into it, can you give us a flavour of what does that mean? Because I’m picturing Menulog bikes or cars coming in and talking to local businesses and signing up drivers.


That’s exactly what it is. Yeah, we send teams to these places and we speak to restaurants and we explain to them the proposition and how we help grow new customers. We go and employ or contract drivers to deliver the food, and then work with our major partners in these areas like QSRs to promote the fact that we’re there and the towns can get delivery.


That’s a real local area marketing approach. And I’ve worked on Foxtel, for example, as the cable rolled out around Australia in the old days. And it sounds a little bit similar. They just went in and combed into postcodes as it got access, as you say, you’re just selling access as you come through. Interesting.

And I don’t know too much as an outsider looking in, but can you tell us a little bit about the commission structures or how does it work? I assume you take a percentage from the restaurants, is that part of the proposition? Does Uber Eats do the same and the competitors do the same? Is that just an even playing field or how do you sit there?


The models are very transparent for all of us in the industry, it’s very similar. You take a commission from the restaurants and we charge a delivery fee as well if we’re doing the delivery. And that varies depending on the type of partner you work with and the types of arrangements that different partners need.

I guess one of the biggest differences in our proposition versus some of the other players, is that we have what we call a hybrid model. So, because of our roots in aggregating restaurants that have their own delivery drivers, we offer this model, this hybrid model to restaurants where they can do their own deliveries if they like at certain times of the day. And then they can use our delivery drivers at times when it may not suit them to put someone on.

And so, like our mentality is, go and partner with restaurants. The philosophy for the business from the very beginning was about helping restaurants grow. And that’s what we’ve always stayed true to.


It’s a strong value proposition. At the end of the day, you’re helping grow the community. You’re not coming in and attacking the community. As you say, with a hybrid model, it makes a lot of sense. You give the chance for the restaurants to grow or grow their own business and just utilise you when they need.


Yeah, that’s right.


I’m sure the listeners will be interested to learn a little bit about the Snoop Dog campaign. I shouldn’t say campaign because it’s really been an overarching strategy, hasn’t it?

Can you share a bit about how did that come about? It’s obviously made a big splash in the advertising communications world and appears to have done an amazing job for you and the brand. How on earth did you get to Snoop Dog?


It’s very rare that you get to work on something like that in your career. So, we’re very grateful to have been involved in it and for it to have been so successful for us.

I can’t take all the credit. It is a global campaign. It was developed in London, out of McCann London. We actually ran it in our global business, ran it in a handful of markets. We didn’t run it in every market. We ran it in a handful of markets — the markets that we’re looking for had similar challenges to Australia.

And so, I guess the difference in Australia is that we operate under a different brand in Menulog. Whereas the international markets operate under the Just Eat brand. Just Eat and Menulog doesn’t rhyme. And when you have a jingle that is very dependent on rap lyrics-


Even a rapper can’t make that work.


So, there’s been a lot of chatter on social from Australians who have realised that that is a global campaign and they’ve seen the Just Eat version of it. And likewise in the UK, there’s been a lot of chatter about this weird brand called Menulog that’s stolen the jingle for Just Eat over in the UK.


Yes, I’ve been reading some comments and there’s a great commentary, a couple of guys reminding everybody around the world, that’s actually an Australian company — it was Menulog to start with and it became Just Eat when it got sold or merged with Just Eat.


So, that’s been quite funny to watch. I guess, the difference in Australia is that we did run this global campaign, but we also took it and localised it a lot more. And we did a follow-up version with Snoop as well. So, we actually shot a local version of the commercial with Snoop during COVID, and we featured a whole bunch of NRL players as well.

And it was during the COVID period. So, that was actually quite interesting, managing a major shoot with a major celebrity talent during COVID when we couldn’t travel. Finding location scouting on its own. I mean you know how difficult this kind of thing is.


So, how did that work? Can you give us a flavour of – you want to run a new ad. I assume you’re not flying to America at all. Did you get Snoop to engage his context?


Everything was done on Zoom. Everything was done over Zoom with all the lawyers or his lawyers, with his team, with him — all the interviews, all the discussions with him and his team, all done by Zoom. The shoot was managed via Zoom as well.

So, I sat here and my team sat here with the agency locally and the local production company, and then we worked with a partner production company based out of LA. And we managed the whole thing via Zoom.

All the locations, believe it or not, in that commercial were actually shot in his house. So, you can imagine how elaborate and how huge his house is.


He’s got a good house, obviously. Some of those places look magnificent, it looks like a ballroom. It looks like a massive palace.


Yeah. So, a lot of them were shot in his house. And you know, there was a scene with the basketball court, there was a scene where he kicked an NRL ball in a car park. That was in his car park in the back of his house where all his cars were parked.

And so, yeah. So, we managed that over a Saturday and Sunday sitting in our homes and basically dealing with him and his team through Zoom. It was quite interesting.


Good challenge. But I guess as you say, we’re just learning this new world of managing things remotely and making them work.

But as far as Snoop and the campaign activity, it really, I suppose, opened up to those other market segments, is what you’re saying. So, it took you a bit away from the family, opened up to younger (I hate using millennial) — but a younger audience, the transient singles.

It’s not really alienating to males or females. I would have thought it’s quite generic across different market segments. So, that’s obviously done a great thing for your brand.


Yeah, so we sat down and thought … before this whole thing was dreamed up, we sat down as a market and wrote down all our challenges and what we needed to overcome the challenges. And there was a very clear brand challenge.

I mean, I talked about occasions and appealing to different occasions and segments and stuff. But beyond that, there was a very, very clear brand challenge. Menulog was viewed as a bit of a dinosaur in the market, to be honest. It certainly was not recognised as being as large a player as it really was at the time, and that was always going to inhibit growth.

And so, we knew there was a huge brand challenge even before we could start appealing to different dayparts, and different segments of the market. And so, we needed an ambassador that could cut through all that and appeal to as many segments as possible, without alienating, as you say.

That could come across as a little bit trendy, but also, the type of person who if your parents like them, you were okay to like them too.


Yeah, it wasn’t a “daggy – not my parent” thing, so didn’t alienate.


Yeah. And so, if you go through all of the celebrity talent that if you make your own list, Snoop Dogg is arguably the only, or the best talent to meet all that criteria. And so, we were very lucky to have gotten him.

And then we went through other markets and other markets had their own challenges as well. And then we all agreed that Snoop Dogg was the best ambassador to be able to do what we need to do. And so, we signed him up and then the jingle was born and so on.


And I think it’s all in their heads. I’m sure people are seeing it in their sleep. I won’t push you on numbers because it’d be rude for me to ask how much you paid him, because I don’t think it’s appropriate. But I assume it’s a fairly big sum. But the ROI and payback must be (if it’s global) infinitely positive.


Yeah, definitely. I mean, you obviously get economies of scale when you’re a few markets pulling money together for talent. So, that definitely helps, but ultimately, the payback we’ve had certainly in Australia has been way beyond our expectations. And so, we’ve been very, very happy with the foundation that he has left it.

Like you say, it’s not a campaign. We haven’t seen him as a campaign. He’s been completely game-changing for our business.


Yes. And I think from a viewer’s perspective outside the business, just looking in, he got awareness. So, straight away, as you said, maybe Menulog was getting a bit dusty, but it’s back on the agenda.

Uber Eats for me is pretty one dimensional. I get the name. I don’t associate personally with it too much more. So, I got Uber and I got Uber Eats, but for me now, it’s a bit like, okay, there’s not much there. Whereas, I get an attitude and emotion evoked by Snoop.

And now, I’m on board, I’ve been ordering with Menulog. So, I hope everyone listening is going to start to … if you haven’t already jumped on board, it’s not a sales pitch, but jump on board Menulog and have a squiz or order or something, or from one of the competitors, trial it out.

Love to talk a little bit though. I’m not gonna push you on Snoop and the money. But I’ll push you a bit on the measurement side of your business.

So, it’s sounding like you have brand awareness and a consideration challenge. I get that. But also, very much a conversion. You’ve got to hit numbers and, and grow through communities. As the CMO, what are you looking at in terms of numbers? And can you share any stats around how you balance those two challenges?


Yeah, we’re a very data-rich business like many tech businesses. So, that’s one of the things I love about this business. But I also like to try and simplify complex data into simple lead indicators that we look at. And the lead indicators are very similar to what you’d expect in other businesses. You know you look at sales, you look at orders.

But yeah, I guess our marketing strategy is very straightforward. I’ve talked about this a lot with other people. But you’ve got the brand and the performance side. Again, not rocket science. Most marketers will have the same kind of approach.

Our approach to brand is about driving top of mind awareness and mental availability. And that’s because this industry like I said before about the travel industry, it’s very quickly moving towards a highly commoditised product where eventually, every aggregator will have every product just like you see in the hotel aggregation industry.

And so, ultimately, what will end up happening is the differentiation will come through experience and marketing. And so, driving mental availability and being top of mind is the first aggregator that you think of when you’re hungry, super important to us. And that’s our approach to brand. And we have a number of strategies and channels and things that we do that help drive top of mind awareness and mental availability.

And then on the conversion side of things, we’ve got a really, really big focus on key performance channels and to ensure that we are making the most of the demand that we’re generating with all our brand activity.

And so, that’s all measured … like a lot of it, it’s all measured through direct orders, through conversion rates depending on the channel. The main channels there would be PBC in search, social — we see social as both a brand and a performance channel actually. And our key retention channels.


So, we hear a lot of other industry commentators wanting to pull apart and say, “If we just focused on brand, if we just focused on performance …” It’s unrealistic. I think in ‘logic world’, it’s the balance of both like you talked about.

There might be a little bit of a juggle in that you up weight brand at certain times, and down weight brand at other times, and up weight performance at certain times. But what I’m hearing is you’re just juggling the combination of both.

You’ve got some highly geo-targeted activity, I’m sure — based on location, where you’re in, whether it’s through social or other channels. But it’s good to hear a marketer talk about its actually not huge rocket science in a sense, it’s just balancing those two things.


It is. It’s like the long and the short of it. You make sure you balance your brand, your performance. But I mean, I always like to acknowledge the fact that we’re in a fortunate position in that we are a business that invests in marketing. And so, I recognise not every business has the resources that we do and has the good fortune to be able to enact a marketing strategy that is able to give brand and performance the level of attention that it deserves.


It deserves, yeah, that’s true.


I’ve worked in a lot of other businesses where the reality is that you don’t have the level of resources and you’ve got to make trade-offs. And so, I think that that’s important to acknowledge as well, that it’s easy for people to get up and say just put this much money into the brand and this much in performance and you’ll be successful.

But the reality is most businesses actually aren’t able to do that. And it’s actually about the decisions you make around the tradeoffs that are important.


And that’s important anyway, which is really what strategy is at the end of the day.




You’ve got to make decisions and not everything’s going to work. You’re probably in the fortunate position as well, that … not being rude. It’s a relatively young company in the very early stages of the overall market growth, let alone your growth. This is exciting, I think, as an outsider and probably what appealed to you, as you said coming in as a CMO.

What about fast-forwarding? Are there trends or innovations, I guess, as the CMO that you’re looking at that are coming from the States or the UK or somewhere else, that you’re seeing that you can share with us?


Yeah, it’s hard to crystal ball in the tech world, isn’t it? Because in five years’ time, we could have flying cars. I mean, certainly, we’ll have driverless cars, autonomous vehicles, and they’re already testing a lot of autonomous vehicles in terms of ridesharing as well as delivery, the delivery verticals. So, that’s something definitely that we look at.

For us as a business, like I was saying before, I guess one of the biggest differences that we see in how the Menulog and the Just Eat takeaway (our parent group) see our business compared to the approaches of some of the other players, is that we’re a food business at heart.

And so, we’re a food business at heart that just happened to get into the logistics game. Whereas, many of the other players, logistics players at heart, are delivering things and just have to deliver food.

And so, I guess our future is always going to be in food. Our future’s always going to be well and truly about helping restaurants grow, helping local businesses grow. And so, there’s a lot more opportunity in that area as well for us that we’re not currently tapping into.


Yeah, and I think it’s just a groundbreaking area as we’re seeing so much, obviously now around the source, going back to the source of food, the farms. We’ve had the organic trend, but going back to where food comes from. I guess as consumers, we’re questioning a lot about the supply chain in all our food preferences.

So, even just in that short-term territory, there’s probably a huge opportunity for you guys to keep expanding. But good to see that you’re focused on a particular segment and area.


Yeah, definitely. In Europe, we’re trialling different propositions around helping restaurants with the dine-in business. So, at the moment, we’re a food delivery business and you asked me how we describe the business. We describe it as a food delivery business. But in other parts of Europe, our business is currently trialling dine-in propositions where we also help restaurants with customers ordering-


Pre-ordering and going to dine in.


Yeah, making the dine-in process a bit more frictionless. And so, that’s an area that we’re looking at. In some parts of Europe, we have a product called Takeaway Pay. So, Takeaway is one of the brands that we go buy in Europe which is basically a quasi-kind of payment and credit solution where corporates can buy Takeaway Pay for their staff as employee benefits. And then they use Takeaway Pay as currency at restaurants on our platform.


Nice, I mean, the big trend there is that cash is almost gone. And I guess you have a tech platform ultimately where you have a store of value somewhere. But I can see a future where wherever I’m travelling, suddenly, I could scan, I could order my food, or I could go and dine in, have that experience. It’s all paid for in the background.


That’s right.

And it’s based on my preferences or my location or my requirements.


Yeah, that’s right.


Yeah, okay, interesting. We want to save that one for the next podcast in a year or so if I come back and have a chat with you.

Mate, thank you very much. Great to have a chat with you and hear what you’re doing. Huge congratulations. I think Menulog from lots of outsiders looking in, is doing amazing things and we all wish you all the best.


Yeah, thanks mate. Really good to see you as well. And thanks for the kind words.


Likewise. I’ve got one more question before we go. What’s your favourite dish that you last ordered from Menulog?

Ideal for marketers, advertisers, media, and commercial communications professionals, Managing Marketing is a podcast hosted by Darren Woolley and special guests. Find all the episodes here

12 Best Autoresponder For Affiliate Marketing in 2021

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Table Of Contents

Affiliate marketing has gained much prominence in digital marketing, and it has proved to be an excellent way to make money online.

While the companies collaborate with the marketers to promote their products, the marketers earn commissions from the companies by marketing their items. 

However, the process becomes complicated by beginners as the rules of the system are dynamic and depend on the ever-changing market trends.

Moreover, it is necessary to build contacts with the potential leads and nurture them to ensure conversion. 

Thus, to grow their business, the affiliate marketers resort to autoresponders to make it easier for them to respond to the client’s queries about the products or send automated bulk emails about them.

In this article, I will discuss some of the best autoresponders for affiliate marketing.

How To Choose The Best Autoresponder For Affiliate Marketing?

Affiliate marketers need to follow certain methods to select the best autoresponder for them. To choose the most effective email marketing services, they must keep the following in mind:

1. Trial Period

It is ideal for testing the product on a trial basis before selecting it. It would allow the time to understand whether the product serves the purpose or not.

You must select the email marketing services that offer a trial period to use the free autoresponder to check the effectiveness of the service and learn about its characteristics.

Before selecting the best email autoresponder, you must check its feature of allowing affiliate links in the email.

3. Marketing Automation

The efficiency of the best email autoresponder in enhancing marketing automation determines its utility. It is meant to make the process fast by sending automated replies to the subscribers and bulk emails.

4. Email Deliverability

Selecting the autoresponder depends on the email deliverability and the variety of emails sent, like the welcome emails to the follow-up ones.

The successful email deliverability of the autoresponder indicates its utility and makes it perfect for use. Since the main aim is to generate greater sales, high email deliverability is the ideal choice.

5. Ease of Use 

The selection of the autoresponder depends on the ease of using it. The primary purpose of it is to make the process of email marketing smooth and hassle-free. So the one that is simple to use is the ideal choice.

6. Affordable Subscription Plans

If you find the autoresponder aggregable features and the delivery rate to be perfect for your affiliate marketing endeavors, you must delve into the pricing plans for the paid versions.

Or else you can opt for a free autoresponder for affiliate marketing. After scrutinizing the above factors, you can select the autoresponder suitable for your affiliate marketing. 

12 Best Autoresponder For Affiliate Marketing 2021

#1. ConvertKit

Earlier, it was the top choice of blog writers and content creators now, new features have made it perfect for affiliate marketers.

Since it offers a text-based email builder to support the images, it is quite easy to use. In addition, using ConvertKit, you can conduct email campaigns with a personalized touch.

You can stay in touch with the subscribers through manual and automated emails. It also stresses creating automated sales funnel to ensure sending the right email responses to the right subscribers. 

You can also create landing pages using this autoresponder for drawing potential leads. Creating a sign-up page using this autoresponder will also help you to convert your leads into customers.

Moreover, you can integrate ConvertKit with other platforms of affiliate management and eCommerce.

The pricing of the autoresponder is convenient for affiliate marketers. You can opt for the free autoresponder version for basic features.

  • 1000 Subscribers – $29/month
  • 3000 Subscribers – $49/month
  • 10,000 Subscribers – $119/month
  • 35,000 Subscribers – $259/month
  • 55,000 Subscribers – $379/month
  • 75,000 Subscribers – $499/month
  • 95,000 Subscribers – $619/month
  • 1,25,000 Subscribers – $799/month
  • 1,55,000 Subscribers – $979/month
  • 2,05,000 Subscribers – $1279/month
  • 2,55,000 Subscribers – $1579/month
  • 3,05,000 Subscribers – $1879/month
  • 3,55,000 Subscribers – $2179/month
  • 4,00,000 Subscribers – $2299/month
  • 5,00,000 Subscribers – Talk to Team



#2. ActiveCampaign

Automation is the most crucial feature of this autoresponder. It allows you to automate the contact lists and manage the interaction with the customers using the CRM feature.

Moreover, you can also add notes to the contact list, schedule the appointments, and directly correspond with the customers.

ActiveCampaign has a special feature named conversations that allows the affiliate markets to directly send targeted messages to the website’s visitors to connect with the potential leads and ensure that the visitor’s doubts are clarified.

This creates the right sales funnel for assuring the conversion of the leads.

It provides an integrated platform for the affiliate marketer to access all the necessary information and analyze the marketing performances based on the sales. 

In addition, it is pocket-friendly, and since it caters to various needs, the affiliate marketer saves his expenses on other applications.

  • 500 Contacts – $9/month
  • 1000 Contacts – $25/month
  • 2500 Contacts – $45/month
  • 5000 Contacts – $79/month
  • 10,000 Contacts – $125/month
  • 25000 Contacts – $205/month
  • 50,000 Contacts – $275/month
  • 75,000 Contacts – $340/month
  • 1,00,000 Contacts – $405/month



#3. Drip

It is the autoresponder that helps to establish better bonding with the customers to ensure better business benefits. The special features of it include a tracking system, segmentation, and automation of email marketing

Unlike other regular CRM software, it is more effective in using automation for interacting with the customer and finally convert potential leads into customers.

Using it, you can easily create sign-up forms for viewers to subscribe to and broaden your online audience base. In addition, the customization features allow you to send personalized emails to the customers according to their needs.

The platform also allows you to decide the viewership of the website.

It also has a popup feature that engages the viewers. It immensely boosts email marketing as you can get in touch with the customers and inform them about purchasing by hinting at their items in the cart. 

It also helps to recommend products to the customers based on previous buying records. Apart from emails, it also has the SMS feature for directly texting the customers.

  • 500 Contacts – $19/month
  • 1000 Contacts – $29/month
  • 2500 Contacts – $39/month
  • 5000 Contacts – $89/month
  • 10,000 Contacts – $154/month
  • 25000 Contacts – $369/month
  • 50,000 Contacts – $699/month
  • 75,000 Contacts – $949/month
  • 1,00,000 Contacts – $1199/month



#4. GetResponse

GetResponse is one of the best autoresponders for affiliate marketing. It is not just an email marketing service instead of a marketing suite for ensuring diverse marketing utilities.

Moreover, it is pretty easy to use, and you can create email templates apart from using the ready-made ones. 

It also has the email scheduling feature to set the time in advance for forwarding the emails. It allows marketing automation and corresponds to your customers according to their response. 

This autoresponder broadens your reach by sending the sign-up form to the customers. It is easy to integrate GetResponse with other platforms like WordPress, PayPal, Shopify, etc.

Moreover, it is affordable as it offers the options of monthly, yearly, and biyearly plans. You can also avail yourself of the free trial period of 30 days.

There are 4 types of pricing plans, and you can decide based on the number of customers.

  • 1000 Contacts – $15/month
  • 2500 Contacts – $25/month
  • 5000 Contacts – $45/month
  • 10,000 Contacts – $65/month
  • 25000 Contacts – $145/month
  • 50,000 Contacts – $250/month
  • 1,00,000 Contacts – $450/month



#5. Aweber

The high email delivery rate of Aweber makes it a top choice for affiliate marketers for email marketing campaigns.

It immensely boosts the affiliate marketing business, and this software also allows you to transfer your email account and tags and subscribers from other service providers without any payment. 

The software comes with an AI-based designer for creating the templates for the emails that speed up creating emails.

Again, you can personalize the templates with your inputs. You can even add the name of your customer on the template and add tags. 

Aweber allows you to automate the response to the customers according to their actions. It develops the bonding with the customers and increases the outreach needed for affiliate marketing. 

This service is mobile friendly as well as it is available in the form of a mobile application. Using the application, you can send the customers the sign-up forms along with email newsletters. 

The response of the customers can be analyzed from the data to scrutinize your marketing performance. Moreover, you can avail the free autoresponder version of Aweber.

  • 500 Contacts – $16.15/month
  • 2500 Contacts – $26.15/month
  • 5000 Contacts – $46.15/month
  • 10,000 Contacts – $66.15/month
  • 25000 Contacts – $146.15/month



#6. SendLane

It is an excellent autoresponder for affiliate marketing and email marketing software for eCommerce. Affiliate marketers have highly rated and recommended this product for its efficiency in easing affiliate marketing. 

The specialty of this software is its ability to convert leads through its effective email template patterns. There are ready-made ones, and you can even design them based on your taste and requirement.

These templates boost the email campaigns to get in touch with the customers. 

This application aims to provide the eCommerce businesses the marketing automation that would improve the efficiency of the campaigns through the automated emails to promote sales.

The feature of SendLane Beacon helps the affiliate markets to improve the chances of lead conversion by tracking the customers and getting a better insight into his taste and choices.

It enables the marketer to send marketing emails according to his needs. 

Again the popup feature also attracts the customer’s attention apart from the sign-up forms, and this helps to bond with the customers. 

For ensuring a better understanding of the customer, it segments the contact list based on the special data acquired about them. It helps to plan the marketing strategies in a personalized manner for targeting them.

  • 5000 Contacts – $79/month
  • 10,000 Contacts – $208/month
  • 20,000 Contacts – $274/month
  • 30,000 Contacts – $333/month
  • 40,000 Contacts – $408/month



#7. Constant Contact

It is pretty easy to operate and is used by many bloggers and affiliate marketers for email marketing. You can plan an email campaign fast and get in touch with the leads.

You can broadcast about your products using this email software and forward follow-up emails as well. 

You can try new variations sin designing the templates for adding the personalized touch to the emails. You can customize the emails with graphics and logos, and other unique features that grab the customers’ attention.

Constant Contact boasts of the highest delivery rates. It is reliable as an email marketing provider to ensure the delivery of the emails of the marketing campaigns to the customers and potential buyers.

They also guarantee top-quality customer support

The software helps to cater to the customer’s needs, answer their doubts and resolve their issues. This helps in bonding with them and converting them leads into buyers.

  • 500 Contacts – $20/month
  • 2500 Contacts – $45/month
  • 5000 Contacts – $65/month
  • 10,000 Contacts – $95/month
  • 15000 Contacts – $195/month
  • 25000 Contacts – $225/month
  • 30,000 Contacts – $295/month
  • 35,000 Contacts – $315/month
  • 50,000 Contacts – $335/month



#8. Ontraport

It is perfect for affiliate marketers and online sellers. It provides automation ad CRM features to collect and analyze customer-related data to strategize the marketing tactics to offer personalized service.

The list segmentation feature is equally essential for segregating the serious and casual visitors on the websites and identifying potential leads.

The software helps develop the sign-up forms and engaging landing pages to hold the viewer’s attention. 

Again Ontraport’s SMS module allows in contacting customers directly through texts.

  • 1000 Contacts – $79/month
  • 2500 Contacts – $147/month
  • 10,000 Contacts – $297/month
  • 20,000 Contacts – $497/month



#9. SendinBlue

This email software is ideal for handling small or medium-sized businesses. It comes with both free and paid versions. However, the paid version is also cost-effective. The operation process is simple. 

However, the system of automation is not as effective as the other prominent software of email marketing. 

It comes with an email editor, and you can optimize the emails by testing many subject lines. Apart from mails, it allows sending direct SMS to the customers.

Furthermore, it helps to create landing pages with appropriate templates.

  • 10,000 Contacts – $25/month
  • 20,000 Contacts – $39/month
  • 40,000 Contacts – $54/month
  • 60,000 Contacts – $69/month
  • 60,000 Contacts – $69/month
  • 100,000 Contacts – $99/month



#10. MailerLite

MailerLite has the necessary features for email marketing like automation, segmentation, list management, and template for successful marketing campaigns. 

It promises 93% deliverability. In addition, it allows sensing personalized emails and allows creating sign-up forms and landing pages. 

It is available in both free and paid versions. MailerLite also comes with unlimited data storage capacity.

  • 2500 Contacts – $15/month
  • 5,000 Contacts – $30/month
  • 20,000 Contacts – $100/month
  • 40,000 Contacts – $180/month
  • 70,000 Contacts – $285/month
  • 100,000 Contacts – $360/month
  • 1,50,000 Contacts – $510/month
  • 200,000 Contacts – $660/month
  • 300,000 Contacts – $975/month
  • 500,000 Contacts – $1650/month
  • 6,50,000 Contacts – Contact Us



#11. Moosend

This email marketing platform is ideal for helping small businesses to execute their marketing campaigns. It has an excellent automation system that performs better than its market rivals.

It is available in both free and paid versions

However, the free version has a customer support facility for only five days a week. Again there is a limited number of templates for email marketing.

  • 1000 Contacts – $8/month
  • 5,000 Contacts – $24/month
  • 20,000 Contacts – $100/month
  • 40,000 Contacts – $164/month
  • 70,000 Contacts – $208/month
  • 100,000 Contacts – $312/month
  • 1,50,000 Contacts – $468/month
  • 200,000 Contacts – $608/month



#12. MailChimp

MailChimp immensely helps in email marketing and can send around 10,800 emails each second from their platform. 

It is available in both free and paid versions. It is mainly used by small business owners. It can be easily integrated with other platforms.

It has an excellent automation service and offers several template options. It is also efficient in segmentation and list management.

  • 500 Contacts – $14.99/month
  • 2500 Contacts – $51.99/month
  • 5,000 Contacts – $79.99/month
  • 15,000 Contacts – $170/month
  • 25,000 Contacts – $230/month
  • 40,000 Contacts – $290/month
  • 75,000 Contacts – $430/month
  • 100,000 Contacts – $540/month



Our Best Pick: ConvertKit

Out of all the software mentioned above, the best is the ConvertKit.If you are thinking of selecting the right autoresponder for affiliate marketing, you can opt for this one. You can start with the free trial version.

Runner Up: ActiveCampaign

If you are looking mainly for the automation feature, the next best option for you is ActiveCampaign. This is because it has the best CRM and conversation features. These will help you with the conversion of leads.

I hope this article helps you in identifying the right autoresponder for your affiliate marketing endeavors.

After learning about these diverse types of autoresponders and their advantages and disadvantages, we hope you find your best fit as per your unique business needs.