Business Leads World is a full-service MCA leads, marketing, and data services company that serves business loan brokers as a top live transfer lead generator for Merchant Cash Advances (MCA’s)

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has emerged as a lifeline for small businesses seeking quick and flexible funding solutions. However, in a competitive market, identifying qualified leads can be a time-consuming and challenging task. This is where MCA Live Transfer Leads step in, revolutionizing the way businesses connect with potential clients.

Understanding MCA Live Transfer Leads

involve a dynamic process that connects businesses seeking funding directly with potential customers. Unlike traditional lead generation methods, where businesses reach out to prospects blindly, MCA Live Transfer Leads utilize advanced technology and skilled agents to ensure that only interested and pre-qualified leads are connected.

How MCA Live Transfer Leads Work

  1. Targeted Marketing Campaigns: MCA Live Transfer Leads providers employ targeted marketing strategies to reach businesses in need of funding. These campaigns are designed to identify and engage potential clients who are actively seeking financial solutions.
  2. Engaging Potential Clients: Once a potential client expresses interest, skilled agents step in to provide comprehensive information about MCAs. They explain the benefits, terms, and conditions, ensuring that the lead is fully informed.
  3. Qualifying Leads: Through a series of questions and discussions, agents determine if the lead meets the criteria for an MCA. This ensures that only qualified prospects are transferred to businesses.
  4. Real-Time Transfer: Once a lead is qualified, they are immediately transferred to the MCA provider. This real-time connection ensures that businesses can strike while the iron is hot, increasing the chances of conversion.

Benefits of MCA Live Transfer Leads

  1. Time Efficiency: MCA Live Transfer Leads save businesses valuable time that would otherwise be spent on cold-calling and prospecting. This allows them to focus on what they do best – providing financial solutions.
  2. Higher Conversion Rates: Since the leads are pre-qualified and genuinely interested, the conversion rates with MCA Live Transfer Leads are significantly higher compared to traditional lead generation methods.
  3. Targeted Marketing: MCA Live Transfer Leads providers employ sophisticated targeting techniques to ensure that businesses are connected with leads that align with their ideal customer profile.
  4. Customization: MCA Live Transfer Leads programs can be customized to suit the specific needs and preferences of each business. This level of personalization enhances the chances of success.
  5. Real-Time Reporting and Analytics: Providers offer detailed reporting and analytics, allowing businesses to track the performance of their lead generation campaigns and make data-driven decisions.

Challenges and Solutions

While MCA Live Transfer Leads offer numerous benefits, there are challenges that businesses may encounter:

  1. Competition: The MCA industry is highly competitive. To stand out, businesses must have a compelling value proposition and effective communication strategies.
  2. Compliance and Regulations: Adhering to industry regulations and compliance standards is crucial. Partnering with a reputable MCA Live Transfer Leads provider with a strong compliance framework can mitigate risks.


MCA Live Transfer Leads have redefined the way MCA providers connect with potential clients. By leveraging advanced technology, skilled agents, and targeted marketing, businesses can access pre-qualified leads in real-time. This not only saves time and resources but also significantly improves conversion rates. To thrive in the competitive MCA industry, embracing this innovative lead generation method is not just an option, but a strategic imperative.


Unveiling the Power of Social Media Marketing: A Comprehensive Guide for Restaurants

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Unveiling the Power of Social Media Marketing: A Comprehensive Guide for Restaurants

In today’s digital age, the aroma of a delightful dish isn’t confined to the four walls of a restaurant—it glides through the screens of smartphones, inducing potential diners from every corner. At Digital Plus 24×7, we understand the art of translating culinary experiences into captivating digital narratives through effective restaurant social media marketing strategies. Let’s embark on a journey to decode the particulars of social media marketing (SMM) and how it can elevate your restaurant’s brand in the ever-evolving digital landscape.

Connecting Palates through Pixels

In the sphere of social media marketing, platforms have become modern-day marketplaces, where consumers explore flavours, aesthetics, and dining philosophies before even stepping foot inside your eatery. Our SMM experts, well-versed in restaurant branding and the distinctions of effective social media, have mastered the art of showcasing your restaurant’s personality, from the sizzle of the grill to the elegant plating. All through the lens of digital storytelling, we bind the power of engaging visuals and compelling captions to leave a lasting impression.

Beyond Likes and Shares: Building a Digital Community

Engagement is the name of the game in the world of social media marketing for restaurants. We dive deep into the psyche of your target audience, crafting content that sparks conversations, resonates with emotions, and prompts action. Through strategic use of hashtags, contests, and interactive posts, we create a digital community where diners turn into loyal supporters, spreading the word about your restaurant’s unique offerings.

Metrics That Matter: Measuring Success in SMM

While the appeal of mouthwatering food photos is undeniable, success in SMM goes beyond aesthetics. Our focus on social media marketing is rooted in data-driven decisions. We track key performance indicators like engagement rates, click-throughs, and conversions to refine our strategies continuously. This ensures that every post, every story, and every campaign contribute to achieving your restaurant’s marketing goals.

From Table to Timeline: A Seamless Experience

In the age of convenience, SMM isn’t just about capturing attention—it’s about driving results. Bridging the gap between a digital impression and a diner’s reservation, we leverage social media platforms to flawlessly integrate online ordering, reservations, and customer feedback, creating a all-inclusive dining experience that begins on the timeline and finishes at the table.

So, are you ready to Elevate Your Restaurant’s Digital Presence?

Whether you’re a cozy bistro or a culinary haven, social media marketing is the key to amplifying your restaurant’s story to a global audience. Join hands with us and embark on a gastronomic journey through the digital realm. Contact us at to discuss how our SMM strategies can turn your culinary vision into a vibrant digital reality, utilizing effective restaurant social media marketing strategies.

Embark on a delectable digital journey with us, where every post, every comment, and every share contribute to a culinary experience beyond the plate. At Digital Plus 24×7, we enrich the opportunity to turn your restaurant into a captivating digital experience.

Whether you’re seeking assistance in crafting a comprehensive marketing plan for your business or have an existing strategy that requires expert execution, we’re here to help. Take advantage of a FREE consultation with our dedicated team. Reach out to us at DigitalPlus24x7  to get started on enhancing your digital presence and driving success. Happy content creation!

Elevate your restaurant’s presence with the power of social media marketing—because every second is a step towards culinary greatness.

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How call analytics is helping SMBs improve marketing and sales | Online Sales Guide Tips

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Call analytics systems can improve marketing ROI, sales performance and even customer experience. Now they’re priced for SMBs to use.

Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what got them to use this channel. Where they differ is that recordings are a lot more difficult to parse than digital data. This made call analytics enterprise-level expensive. That’s changed and now they can be considered by businesses of all sizes.

Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., a small, inbound marketing agency in St. Louis.

“If you’re not tracking calls, you could be missing up to half of your leads,” said Callan. “I have some customers where like 90% of the leads they get are through calls.” 

The 13-year-old firm has been using CallRail’s analytics solution, via HubSpot, for many years. Callan says the data it provides lets them get a complete picture of all their marketing efforts. It does this by tracking the effectiveness of marketing campaigns by showing you which channels are driving phone calls and which keywords are generating the most leads. 

Automatic reviews and alerts

“One of my favorite features is the automation,” said Callan. “If a person says a certain word or something gets mentioned by either the caller or the person on your team, it can tag those automatically.” 

In addition to identifying high-quality leads, these systems can also track and analyze sales calls. This provides data on which tactics work the best as well as identifying areas for sales team training and improvement. 

“If we don’t have the calls being tracked, normally, that’s about half the story that you’re missing when it comes to attributing leads when it comes to drawing ROI calculations,” she said. “If I’m going to prove to you my value, I need to show you my complete value and that comes from all ways a customer can potentially reach you.”

The data from these systems can be integrated with that from other analytics solutions, providing a holistic view of marketing. This, in turn, helps with ad spend and targeting.

“We touch paid media systems where we can take those keywords and other things and tell you which to optimize,” said Mike Stocker, CallRail’s vice president of partnerships. “Like maybe you should change the keywords you’re buying on Google, that are really expensive, but they’re not converting to calls.”

Improve your customer experience

They can even improve customer experience. 

“I had a client where their call tree was leaving people in silence for a minute and a half and no one had any idea until we got CallRail and started doing those call work recordings,” said Callan “It’s like ‘press one for sales’ and they’d sit there for a minute and a half. “We can hear on those recordings someone going, ‘Hello? Hello?’ And then they hang up.”

Callan said fixing that issue increased ROI significantly just because people were reaching someone faster. 

So, which companies should consider these systems?

“It really depends on what your call volume looks like,” said Callan. “If it’s something where a client tells me like, ‘I maybe get three calls a month, like 99% of my stuff comes through a web form.’ That’s not someone who necessarily needs call tracking.” 

And Callan added that technological improvements in call analytics systems lowered the prices enough for any size business to look into using one.

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.


Illinois governor OK’s measure allowing civil action against gun dealers and manufacturers for improper marketing campaigns

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Gov. J.B. Pritzker on Saturday approved a measure that would allow firearm retailers or manufacturers to be sued for marketing guns to people under 18 and promoting other improper marketing ploys geared toward the sale of weapons.

The bill was signed a day after Pritzker and his Democratic allies in the Illinois General Assembly scored a close victory when the state Supreme Court, in a 4-3 decision, voted to uphold the state’s ban on certain high-powered guns and high-capacity ammunition magazines.

Pritzker and other elected officials discussed the gun marketing liability law in Chicago at McCormick Place during a conference for the national gun control group Everytown for Gun Safety. Vice President Kamala Harris spoke at the event on Friday.

“You know, we hold opioid manufacturers accountable. We hold vaping companies accountable. We hold predatory lenders accountable. Gun manufacturers shouldn’t get to hide from the law and now they won’t be able to,” Pritzker said at the conference on Saturday.

Dubbed the Firearms Industry Responsibility Act, the new law allows firearms businesses to not only be sued if they advertise to people under 18, but also if the businesses fail to take steps to prevent illegal sales, such as straw purchasing, sell guns to someone who is not allowed to own one or sell them to someone who the businesses believe could be a danger to themselves or someone else.

The law also allows civil action against the firearms businesses if they’re found to have marketed guns for unlawful paramilitary or private militia-related activities.

In the legislature, the measure passed 71-40 in the House and 34-22 in the Senate.

Prior to the measure’s passage in May, Senate Republican Leader John Curran, of Downers Grove, raised concerns about the “vagueness and the lack of notice and guidance” that the measure gives firearms businesses when they try to comply with such a law by implementing certain safeguards.

“We already heavily regulate those who sell and transact weapons in this state. What this proposal before us does, it really just sets a whole myriad of additional liabilities for gun dealers, and quite frankly there’s parts of it that would be impossible for them to follow,” Curran said during a Senate floor debate. He also said he thinks the measure could be challenged in the courts.

Before the bill passed, at least one of its other opponents argued it violates federal law, which provides protections for firearms manufacturers against civil liabilities. During the Illinois Senate floor debate, Senate President Don Harmon sought to assure others in the chamber that the bill “does not conflict with federal law.”

“I want to emphasize why we’re doing this. One of the key components of this is to prevent marketing to children,” said Harmon, a Democrat from Oak Park.

He also referenced what he said was an image of an ad of a young child holding a high-powered gun.

“This is how people are marketing guns to our children,” Harmon said. “I don’t think the (state’s) Consumer Fraud and Deceptive Business Practices Act should allow that unchecked.”

In determining whether firearm advertising campaigns are geared toward minors, the law says that could mean promotions that use caricatures that “reasonably appear to be minors or cartoon characters,” offer brand name merchandise for minors such as clothing, toys, or stuffed animals, or products in “sizes, colors, or designs that are specifically designed to be used by, or appeal to, minors.”

According to Attorney General Kwame Raoul’s office, which pushed for the legislation, the measure specifically excludes communications or promotional materials for lawful firearms safety programs such as hunting activities or sport shooting events.


© 2023 Chicago Tribune

Distributed by Tribune Content Agency, LLC.

Jessie Lee Ward – Top Network Marketing Leader Passed Away

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(aka Boss Lee), who has been the Network Marketing Queen and the number 1 Top Earner in the Network Marketing Industry has passed away. Jessie was an awesome human being, and touched many lives. She was a true social media influencer at its finest with:

  • 159,836 followers on
  • 22,600 followers on
  • 212,000 followers on
  • 332,000 followers on

Jessie was diagnosed in March 2023 with stage 4 colon cancer and discussed her battle openly on her social media. Although she made progress with an holistic approach, she suddenly passed away.

She said in below video in August 2023:

“If you’re just tuning in I am chronicling my journey of my diagnosis of stage four metastatic colon cancer and I am telling you all the details so that you or any of your loved ones who might be going through something like this can learn from it.

Can grow from it can maybe not freak out as much as you might from your cancer Journey if you happen to be online and maybe provide you some information some insights some tools some tips some tricks and ultimately just take you on a super transparent journey of everything.

“I’ve been through because you start to realize that it’s kind of a legacy play that you’re on and you take into a completely different consideration when you get a diagnosis diagnosis and a prognosis as well which are two totally different things life you realize that each day is super precious.

And you realize that time really can stop like that you never know so with that said welcome welcome zone two I guess I’m excited to be here on the Channel with you and there were a couple things that I haven’t shared with you in my first episode that I want to kind of baby back it up.

“These are just a few things I think are very important so the first thing is I don’t think I really took you through the MRI experience and for some of you this might be something that is extremely scary this might be something where you feel like you’re claustrophobic or what’s it going to be like and I want to talk about my experience.”

Jessie Lee Ward, it was an honour to be your friend, rest in peace: Ted Nuyten & Dini Noorlander.

The post Jessie Lee Ward – Top Network Marketing Leader Passed Away appeared first on Direct Selling Facts, Figures and News.

NBA, vivo announce multi-year marketing partnership in the Philippines

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vivo returns as Official Smartphone of the NBA in the Philippines

The National Basketball Association (NBA) and vivo today announced a multi-year marketing partnership that sees vivo return as the Official Smartphone of the NBA in the Philippines.

The agreement builds on a previous marketing partnership in the Philippines that saw vivo serve as an official partner of the Jr. NBA – the league’s global youth basketball program for boys and girls – and NBA 3X Philippines, a 3-on-3 basketball tournament featuring men’s and women’s teams, interactive fan activities and authentic NBA entertainment.

Through the collaboration, vivo will be the Presenting Partner in the Philippines of NBA All-Star Voting – a platform that gives fans the opportunity to vote for the NBA All-Star Game starters via the NBA App and – and return as an official partner of NBA 3X Philippines presented by Mountain Dew, which will take place later this year.

Under the new agreement, select vivo stores will feature dedicated NBA sections, which will display vivo smartphones streaming NBA games and programming on NBA League Pass, the league’s premium live game subscription service available on the NBA App.

In addition, vivo will launch promotions that will provide fans in the Philippines with the chance to win authentic NBA prizes. The NBA and vivo will also co-develop content for the NBA’s localized Facebook and TikTok pages in the Philippines.

“We’re thrilled to welcome vivo back to our growing roster of marketing partners in the Philippines and align with a brand that shares our commitment to innovation,” said NBA Philippines Senior Director of Global Marketing Partnerships Mae Dichupa. “Our collaboration with vivo represents an excellent opportunity to elevate the NBA experience across digital, retail and events, and showcase vivo’s smartphones as a convenient and ideal device for fans to immerse themselves in the excitement of the NBA.”

“Our passion for innovation extends beyond the confines of technology, and we recognize that sports provide an ideal platform to bring communities together and inspire positive change in the way we live our lives,” said vivo Philippines management. “This guiding principle reinforces our efforts to collaborate with sports organizations such as the NBA that enable us to foster a deeper connection between our brand and the world of sports.”

Fans in the Philippines can shop for official NBA merchandise at the NBA Stores at SM Megamall and SM Mall of Asia and at For all the latest NBA news and updates, fans in the Philippines can visit, download the NBA App, and follow the NBA on Facebook, X, and TikTok.

For more information on vivo Philippines and vivo’s latest product offerings, visit and follow the official vivo accounts on Facebook, X, Instagram, TikTok, and YouTube.

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The Power of Social Media in Digital Marketing

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The Power of Social Media in Digital Marketing

Social media has revolutionized the way businesses market themselves online. The growing popularity of social media platforms like Facebook, Instagram, Twitter and LinkedIn has presented businesses with new opportunities to reach and engage with their target audience. In this blog, we’ll explore the power of social media in digital marketing and how businesses can leverage this powerful tool to drive more leads and sales.

What is social media marketing?

First, we want to clarify what we mean when we say social media marketing in this article because it’s a broad term.

Social media marketing is the process of promoting a brand or product on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. This type of digital marketing involves creating and sharing content, engaging with followers, running social media advertising campaigns, and monitoring social media conversations to gain insights into customer preferences and behaviours.

Why is social media important in digital marketing?

Social media has become an essential part of a business’s digital marketing strategy because it allows brands to connect with their target audience, build brand awareness, and drive more leads and sales. Social media platforms provide businesses with a cost-effective way to reach a larger audience and engage with customers in real-time.

Benefits of social media marketing:

Increased Reach and Exposure:

Social media platforms have billions of active users worldwide, and businesses can leverage this massive audience to promote their brand and products. By sharing engaging content, businesses can increase their reach and exposure, attract more followers, and build a loyal customer base. Social media platforms allow businesses to reach a larger audience than traditional marketing methods, and at a lower cost.

Targeted Advertising:

Social media advertising allows businesses to target specific demographics, interests, and behaviours to reach their ideal audience. With advanced targeting options, businesses can create highly personalized campaigns that resonate with their audience and drive conversions. Social media advertising is also cost-effective and can be optimized in real-time for maximum ROI.

Customer Engagement and Support:

Social media platforms provide businesses with a direct line of communication with their customers. By responding to comments, messages, and reviews, businesses can build relationships with their customers and provide them with the support they need. Social media also allows businesses to share user-generated content, run contests, and host Q&A sessions, which can help to build trust and brand loyalty.

Customer Insights and Feedback:

Social media platforms provide businesses with a wealth of customer insights and feedback. By monitoring social media conversations, businesses can gain valuable insights into customer preferences, interests, and behaviours. This information can be used to improve products and services, create more targeted marketing campaigns, and enhance the customer experience.

Increased Website Traffic and Conversions:

Social media platforms can be used to drive more traffic to a business’s website, which can lead to increased leads and sales. By sharing links to their website on social media, businesses can encourage their followers to visit their site and learn more about their products or services. Social media advertising campaigns can also be used to drive traffic to a business’s website and promote specific products or services.

Final Verdict

In this article, we have briefly discussed The Power of Social Media in Digital Marketing, and we hope you got what you came for.

Social media has become a powerful tool for businesses looking to succeed in the digital age. By leveraging the power of social media, businesses can increase their reach and exposure, target specific audiences, engage with customers, gain valuable insights, and drive more website traffic and conversions. Whether you’re a small business or a large corporation, social media can help you achieve your marketing goals and grow your online presence. If you haven’t already, it’s time to embrace the power of social media in your digital marketing strategy.

However, if it’s still hard for you to understand the concept of Power of Social Media, let us take care of it. We understand that The Power of Social Media in Digital Marketing for business can be daunting, and we have a solution for you.

At Digital plus 24×7, we have a team of professional experts who can create top-notch content tailored to your unique business needs, helping you achieve unbeatable results in the market. For more information on how we can help elevate your brand with exceptional copy, contact us here.

Contact DigitalPlus24x7 today to learn how we can help you boost your online presence and grow your business.

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The Art of Creating Engaging Content for Digital Marketing

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The Art of Creating Engaging Content for Digital Marketing

In the digital age, content has become the heart and soul of successful marketing campaigns. Engaging content not only captures the attention of your target audience but also establishes a strong brand presence in the online world. Today, we will dive into the art of creating compelling content for digital marketing and discover effective approaches to keep your audience hooked.

Know Your Audience:

Identifying your target audience is the first step in generating engaging content. Research their preferences, pain points, and interests to alter your content specifically to their needs. By addressing their concerns and offering significant insights, you can establish a meaningful connection with your audience.

Storytelling Magic:

Stories have an undeniable charm that draws people to them every day. Incorporating storytelling into your content can transform mundane concepts into engaging narratives. Use real-life examples, anecdotes, or customer success stories to deliver a story that resonates with your audience.

Visual Appeal:

Visual content is a powerful force when it comes to attention. Integrate compelling images, infographics, and videos to separate heavy content and make it more engaging and interactive content. Visual content not only increases readability but also makes your message catchy.

Interactive Content:

Engagement is key to the success of digital marketing campaigns. Share interactive content such as surveys, quizzes, and surveys to encourage audience engagement. Interactive content not only entertains but also provides valuable insights about your audience’s preferences.

Keep it Concise:

In the fast-paced digital world, attention spans are shorter than ever before. Keep your content short and concise. Avoid unnecessary jargon and use clear, direct language to communicate your message effectively.

Embrace Emotion:

Emotion is a powerful driver of action. Infuse your content with emotion, whether it’s humour, empathy, or inspiration. Emotionally charged content connects with the audience on a deeper level and encourages them to take desired actions.

Final Verdict

Mastering the art of creating engaging content for digital marketing is a continuous journey. By knowing your audience, incorporating storytelling, utilizing visuals, adding interactive elements, keeping content concise, and evoking emotions, you can craft content that leaves a lasting impact on your audience. Start implementing these strategies today and witness the magic of engaging digital marketing content.

So, whether you are an established brand or a budding entrepreneur, these content strategies will pave the way for an unforgettable digital marketing experience. Happy content creation!

At DigitalPlus24x7, we take pride in our award-winning marketing team. We were honored with the EU Content Award for the year 2019-20 for our exceptional launch campaign of Dhoom Indian Streatery restaurant in Scotland. This achievement showcases our dedication to delivering innovative and impactful marketing solutions. So, whether you are an established brand or a budding entrepreneur, these content strategies will pave the way for an unforgettable digital marketing experience.

Whether you’re seeking assistance in crafting a comprehensive marketing plan for your business or have an existing strategy that requires expert execution, we’re here to help. Take advantage of a FREE consultation with our dedicated team. Reach out to us at DigitalPlus24x7 to get started on enhancing your digital presence and driving success. Happy content creation!.

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Little Things that Kill Digital Marketing

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As marketers, we spend much of our time thinking about what we need to do in order to enhance our digital marketing strategies. Meanwhile, our teams are down in the trenches performing these tasks and ferociously plowing through to-do lists that will ultimately lead to what seem like the three main goals of any internet marketing campaign: traffic, leads, revenue. We spend so much time on the to-do’s that we often ignore the don’t-do’s. It’s really the little things that may have seemingly little effect in the short-term that could kill your digital marketing efforts in the long-term.

An infrequently updated or non-existent blog

Google’s primary goal is relevancy; it aims to provide the ideal user experience for its searchers so they can quickly and easily find information relevant to their queries. Actively managing a blog is one essential way to keep the content on your site fresh, thus boosting relevancy in Google’s eyes and ensuring that visitors and search crawlers continue to visit your site and index its pages on a regular basis.

Take your biggest competitor’s site, for example. Let’s say that your competitor launched a content marketing strategy and hired three writers to populate the company blog with 30 posts over the next 30 days. The kicker is that these posts are being created with SEO in mind (keywords, internal links, etc.). Now let’s say that your company blog has a few posts you wrote a few months ago, and you just haven’t had time to keep up with it. Which do you think outranks the other over the next 60 days: the one that provides daily content for its visitors or the one that might be a better site but hasn’t updated its blog in 90 days? Content is king.

No clear goals for your homepage

We often fall into the trap of thinking that the more decisions you give someone on a web page, the higher the chance of a visitor clicking on one of them. “Call Now! Fill this Out! Talk to One of Our Professionals! Subscribe to our Newsletter!” However, these options can be, and typically are, overwhelming for your visitors. Decide what your top one or two calls to action are and focus on those. This will give your site more clarity and allow your visitors a little space to breathe, which will undoubtedly result in improved click-through rate (CTR).

A silver bullet approach to SEO

There are no silver bullets in SEO; not one single type of SEO is going to drive the majority of the traffic. All facets work together, and they all contribute to the success of the next. You might have a well-optimized site, but if you’re not posting fresh content, you’re going to miss out on an abundance of potential traffic. Alternately, you might be building a strong link profile with keyword anchor text on other domains, but if you’re not using those keywords on your site, it is a missed opportunity.

Plain and simple: taking part in one SEO initiative while ignoring others will leave you disappointed with the results in the end.

Trying to do it all internally

I bet I can name a few traits that describe your company’s digital marketing team: 1) Talented; 2) Guides the company’s online marketing strategy; 3) Swamped; and 4) like everyone else, can only get so many things done in a day. These four aspects ring true with most marketing departments in a variety of different industries. Perhaps not too surprisingly, the teams that see the most success are the ones that enlist vendors to assist them when the need is there. Whether that’s an SEO campaign (or even just consulting), content marketing, link building or social media, it’s important to know when to ask for help. Sure, your team may be capable, but does your team have the time? It is critical to know when the need is there and when to ask for help.

I hope these tips have been helpful in evaluating your digital marketing initiatives. While this is not meant to be an exhaustive list, resolving just these four common issues in digital marketing can produce significant results. Please don’t hesitate to post comments below or contact me with any questions – I welcome your feedback and insights.

Mitch Holt is an Internet Marketing Coordinator at Volacci Inc. in Austin, Texas. Volacci is a premier Drupal SEO and Internet marketing company that specializes in SEO, PPC, reputation management, email marketing and social media.

Saskatchewan – Marketing 20

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Saskatchewan – Marketing 20


Module 1: Introduction to Marketing


Analyze the relationship between marketing and business or organizational success.


b. Describe the areas that marketing entails beyond selling and advertising.

e. Identify examples of commercial (e.g., Saskatchewan Roughriders) and social (e.g., ending mental health stigma or promoting the use of seatbelts) marketing.

f. Explain the concepts of brand and branding and the relationship between branding and marketing.

MediaSmarts Resources

Module 3: Consumer Behaviour


Analyze the relationship between consumer behaviour and marketing.


e. Reflect on personal experiences with the purchase decision process.

f. Examine factors that influence consumer buying behaviour including:

• situational (e.g., reason for making a purchase; social surroundings such as others present at the time of purchase; physical surroundings such as background music, decor and crowding; the time of day or amount of time the consumer has available; timing of the purchase [e.g., last-minute]; and the consumer’s mood);

• psychological (e.g., motivation, personality, perception, lifestyle, attitudes and beliefs); and,

• socio-cultural (e.g., word of mouth and opinion leaders; reference groups such as family, friends, celebrities or athletes; culture and sub-cultures).

h. Explain the concept of buyer’s remorse and its potential impact on both buyers and the sellers.

MediaSmarts Resources

Module 4: Successful Brands


Analyze strategies for successfully creating, marketing and managing a brand.


a. Describe the concept of a brand.

b. Differentiate between brand identity and brand image.

c. Discuss the importance of a strong brand image and a brand identity that resonates with consumers.

d. Examine the characteristics of a purpose-driven brand, including its potential impact on consumer behaviour.

e. Explain personal reasons for identifying with, and finding inspiration from, specific brands.

f. Explore the concept of brand positioning.

g. Identify types of brand positioning strategies such as cost-driven positioning, niche product positioning or quality of service positioning.

h. Assess the brand positioning strategies used by a variety of successful brands such as the Saskatchewan Roughriders.

i. Describe the concept of brand extension.

j. Provide real-life examples of brand extensions (e.g., a tech brand such as Apple adding watches to its product line).

k. Examine the concept of brand personality and the emotional response it intends to elicit in consumers.

l. Reflect on personal experiences with, and responses to, brand personalities.

m. Describe the concept of brand voice.

n. Identify real-life examples of brand voice used in the marketing of a variety of products.

o. Describe the concept of brand relationship.

p. Examine strategies for building strong brand relationships with customers including community building.

q. Discuss the importance of a brand recognizing, and differentiating itself from, competitors.

MediaSmarts Resources

Module 4: Personal Branding


Examine personal branding.


a. Describe personal branding.

b. Explore the components (e.g., who one is, what one stands for, the values one embraces and the ways in which one expresses those values) of a personal brand.

c. Identify elements (e.g., authenticity and consistency) of a successful personal brand.

d. Discuss how a personal brand can be impacted by online behaviour, including social media use.

e. Reflect on one’s personal brand including brand identity, image and voice.

f. Create a self-representation that depicts one’s personal brand and share it with a trusted friend, adult or family member.

g. Examine the relationship between personal and professional branding.

h. Recommend ways to establish and build a positive personal brand.

i. Describe the personal brand of at least one individual considered to be personally inspirational.

j. Research instances when personal brands have been negatively impacted and the reasons for each situation.

k. Develop a plan for maintaining or building one’s personal brand.

MediaSmarts Resources

Module 7: Digital and Traditional Promotion


Analyze the use of digital and traditional marketing strategies.


a. Differentiate between traditional (e.g., print, television, direct mail and outdoor advertising such as signage) and digital marketing (i.e., online).

b. Identify visible applications of traditional and digital marketing within the community.

c. Relate traditional and digital marketing to the promotion “P” in the marketing mix.

d. Assess advantages and disadvantages associated with traditional and digital marketing.

e. Examine the relationship between user behaviour (i.e., of the target audience) to the selection and application of traditional and/or digital marketing strategies.

f. Research how a variety of digital marketing models work, such as:

• content marketing;

• geofencing;

• search engine optimization;

• pay-per-click;

• social media marketing; and,

• email or SMS (i.e., short message service) marketing.

g. Assess the impact on marketing strategies of limitations (e.g., blocking of cookies) imposed by digital platforms.

h. Examine the use and impact of animation and video in modern marketing.

i. Defend the use of traditional, digital, or a hybrid of both types of marketing for a variety of given marketing scenarios.

j. Identify ways that consumer behaviour (e.g., online or through SMS) can be tracked and leveraged for marketing purposes.

k. Examine the types of consumer information that can be tracked through digital marketing.

l. Debate the ethics of tracking and leveraging consumer behaviour for marketing purposes.

m. Describe the concept of advertising avoidance.

n. Discuss actions (e.g., not sharing information, blocking pop-up advertisements on the computer and unsubscribing from newsletters) that consumers can take to avoid viewing or receiving advertising.

o. Propose ways in which marketers can effectively deal with consumer advertising avoidance.

p. Investigate the origins, evolution and impact of influencer marketing to the present day.

MediaSmarts Resources