Rarely will you find a business that doesn’t want to establish a good online presence. Social media marketing is one strategy that has helped many companies grow their visibility and their revenue. There are nearly 3 billion active users on social platforms such as Facebook and Instagram. Interacting with a small portion of these users can generate leads, improve traffic to your website and increase your conversion rates.
But, this is possible only if you employ an appropriate strategy and tactics to use them in the most effective manner. The most effective strategies to use change from time to time and from platform to platform and therefore you must monitor and adapt your strategies depending on your audience preferences and platform rules and changes.
One best way to increase ranking via social media marketing is to hire experts. Other than this, here you will find 8 useful tips to get the most out of it. Keep reading!
People are using hashtags more and more often, making it a vital part of your social media marketing strategy. Use them on Twitter and Instagram. On Facebook, they’re less important but you can still use them on your posts (for example: #travelblogger). If you put together an amazing piece of content or promote a special offer, include one or two relevant hashtags at most.
You don’t want people ignoring your great content because you slapped too many hashtags on it! Just remember: only use relevant hashtags that are actually used by people – otherwise your post will come across as spammy!
2) Post at the Right Time
To get a leg up on your competition, consider posting content at times when social media engagement is at its peak. For example, Instagram posts are likely to perform best during weekday mornings and afternoons—while Twitter posts tend to do well in late morning through early evening hours.
Content posted between 11 a.m. and 2 p.m. tends to receive 20 percent more engagement than content shared at other times of the day. This might sound obvious, but it’s worth considering, particularly if you’re new or trying to reach people outside your time zone; midnight might be prime for you but not for most of your followers!
3) Engage with Influencers
One of the most effective ways to boost your search engine rankings is by getting more mentions from influencers and industry leaders. While guest blog-posting used to be one of the best ways for businesses to get mentioned, currently it’s better for a brand to engage with influencers on social media. Sometimes it even means tweeting them, adding comments on their latest posts, or sending direct messages.
Just make sure you avoid being overly promotional; focus on genuine engagement instead. If someone mentions your brand without explicitly mentioning that they’re talking about you, go ahead and respond in kind: don’t assume they know who you are unless they say so! Over time, these efforts will pay off as more people link back and mention your business name online.
4) Target Keywords to Obtain Specific Traffic
The key here is targeting keywords, or key phrases, that are highly searched for by your prospective audience. For example, if you’re trying to rank for a phrase like “personal injury lawyers near me” make sure your website includes links and mentions of those exact words throughout your content. If you don’t know how to find relevant high search terms, consider using Google’s Keyword Planner tool.
This will give you a rough idea of which keywords are most popular based on search volume and how often they’re used (by what percentage they appear on web pages) as well as a number of other factors that influence SEO ranking such as difficulty level of competition among website owners trying to rank for similar keyword phrases.
5) Optimize Your Profile
With so many platforms out there, each with their own requirements, it can be hard to manage your social media strategy. Start by optimizing your profile on every platform you use. A well-optimized profile will help people find you when they search for keywords related to your business and make it easier for them to follow you or interact with you.
Don’t worry—it doesn’t have to be perfect; just make sure that it includes your name, brand logo and colors, and that your messaging is consistent across all platforms. The more consistent the information is, the more viewers will be able to identify where and what your business is about. This makes them more likely to click through and interact with you.
6) Write Engaging Headlines
Good writing always manages to attract potential visitors. But sometimes coming up with catchy headlines that instantly grab visitor’s attention is not easy. Before forming a headline you need to know your audience and what is important to them. It will help you to get a clear idea on what kind of promotion they will likely respond to.
Think outside the box, but keep it engaging. A creative headline is not the one with most words but the one that grabs the audience’s attention. It is best to try to draft multiple headlines to ensure you allow your creative juices to flow and then select the best one.
7) Create Memorable Visuals
Visuals are more effective than written text at grabbing people’s attention, so if you want your content to stand out, you need to make good use of images. First things first: there are no rules against sharing someone else’s image, but you need permission (or a license) if it is copyrighted or trademarked. Once you have your images selected, there are plenty of ways to spruce them up and create unique graphics for your social media posts.
Tools like Canva or Piktochart provide non-designers with layouts and specific social media formatting. Furthermore, they frequently provide access to stock photos and icons that can easily be added to your templates. You don’t even have to pay a professional designer or developer! But beware, these kinds of tools can suck up a lot of time, designing and redesigning, so if your time is limited, it may be best to hire a professional like profusionwebsolutions.com.
8) Run Contests
Running a social media contest is a great way to engage your customers and increase user activity on your platform. While it might sound like a complex process, there are a number of basic steps you can take to create and run an effective campaign. Here’s what you need to know: