Picture this: You’re in the fast-paced world of digital marketing, and change is your trusty sidekick. It’s 2023, and the SEO landscape is morphing faster than a chameleon on a rainbow.
We’ve got seven trends that are about to make you say, “Oh, snap! Did SEO just get cooler?”
Search Engine Optimization (SEO): What is it?
So, imagine you have a brand and you want everyone to find it easily. Well, that’s where SEO comes in – Search Engine Optimization. It uses the optimization of titles, descriptions and other information on your website to help search engines understand the products or services you provide to customers everywhere.
6 Must Know SEO Trends
Now, let’s take a gander at seven sizzling SEO trends for 2023.
1. Artificial Intelligence is the Trend!
Get ready to embrace the digital detectives of the SEO universe! New tools in the market which uses AI to help you out with SEO. They’re like the trusty sidekicks who help search engines decode what users want and serve up those oh-so-relevant search results.
Here’s how they work their magic:
AI Tools For SEO
2. Voice Search Optimization (VSO)
So, you know how folks are talking to their phones and smart speakers to search for stuff these days? That’s voice search, and it’s booming.
Importance For Website
Here’s the deal: If your website isn’t ready for voice search, you could miss out. That’s because voice searches are often longer and more conversational.
Tips For VSO
3. Content Clusters and Topic Authority
In SEO, Content Clusters mean you’re creating a bunch of related articles that link to each other.
Topic Authority – Becoming the Expert
Topic authority is like being the go-to person for a specific topic, service or good you are passionate about. Google loves this because it wants to serve users the best info.
How to Build Content Clusters and Topic Authority?
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It’s like a trust badge for your website.
Why Is E-A-T Is a Big Deal for SEO?
When your website has strong E-A-T, it tells search engines they can trust you. This can lead to better rankings because you’re seen as a credible source.
Boosting Your E-A-T
5. Mobile SEO
Mobile SEO is a big deal because most folks search on their smartphones. You’re missing out on a massive audience if your website isn’t mobile-friendly. In fact, nearly 60% of all searches are now performed on mobile.
Tips for Mobile SEO Success
Product pages are your digital storefronts. You’ll have to optimize those if you want organic visitors on your product pages. Just follow the tips below!
Product Page SEO Tips
In 2023, SEO success hinges on adapting to key trends, from leveraging AI and optimizing for voice search to enhancing content clusters, establishing trustworthiness, and ensuring mobile and product page SEO.
Prioritizing user engagement and content experience is paramount. Stay ahead by embracing these trends and watch your online presence soar.
For more information on how you can stay on top of these SEO trends you may also get in contact with Internet Marketing Geeks; the experts when it comes to everything in the Digital Marketing Space today!