Social media marketing lessons can be found anywhere you look, even outside of the traditional marketing world. If you’ve ever seen “The Devil Wears Prada,” you know that the Editor-in-Chief of Runway Magazine is filled with quick and icy insults to her assistants and almost everyone around her. Within those cold remarks, however, there are valuable social media marketing lessons to be had. Here are three of Miranda Priestly’s best quotes and how to apply them to your next social media marketing campaign.
Three Social Media Marketing Lessons From Miranda Priestly
1. “Florals. For spring? Groundbreaking.”
As with fashion, you have the ability and creativity to make your social media pages look whatever way you want. For a small business, find the personality of your brand and use memes, videos and infographics to reflect it. Sites that go beyond just posting articles or talking about themselves have a higher interaction rate with their customers.
2. “By all means move at a glacial pace. You know how that thrills me.”
This is what your customers are thinking when it takes you longer than a day to respond to their social media comments or complaints. It is best to act quickly and get the problem, if there is one, resolved. Whether it is following back, “liking” a post or responding to a comment in a timely manner, let them know you’re listening.
3. “Truth is, there’s no one that can do what I do.”
Social media is a great place to showcase that you are an expert in your field. You have the opportunity to write helpful blog posts or social media updates that explain or offer insights into your area of knowledge. You can also give your opinion on current events that involve your job. Your readers and customers will enjoy and appreciate your input because, after all, you are the expert.
With her sharp tongue, Miranda Priestly has offered us social media marketing tips that can be applied to marketing campaigns. Remember to be creative, reply to customers in a timely matter and be an expert in your field.
Have you ever seen “The Devil Wears Prada”? What other quotes can you learn from?
Erika Taylor Montgomery is the CEO/Chief Publicist and Founder of Three Girls Media Inc., a public relations and social media marketing agency specializing in working with small and mid-sized companies. With a passion for helping those who need it most but can least afford it, she’s always willing to share advice… View full profile ›