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5 SEO Tips for Video Marketing | Online Sales Guide Tips

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Kara Jensen July 16, 2021

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos? Let’s go ahead and assume that yes, you’d like people – especially prospects – to watch and engage with your videos. Then, yes, SEO is essential for your videos as well.

There are some great resources out there for optimizing your videos for search, including a great in-depth article on Video SEO from the knowledgeable folks over at WordStream. If you prefer to watch a video, then check out the helpful tips from the Ahrefs team.

In this short post, we are going to take a high-level look at 5 essential steps you must take to optimize your video for search – whether it’s universal search results, video search results, or search on a video platform, like YouTube.

Follow these tips when publishing any videos for your B2B firm.

Ok, let’s look a little closer at each tip.

Use Keywords in Your Title (But Make It Interesting)

When a video is finally finished and ready to upload, most B2B marketers get so excited to upload it, they forget that the title is everything – especially when it comes to search engine optimization.

The takeaway here is to include relevant keywords in your video title – BUT to make sure that it’s still interesting. For example, “Accounting Software Tips” is an optimized title, but it doesn’t entice a viewer to click on it. Be sure to optimize your title for interest and clickability (is that even a word?). A more interesting title is “Accounting Software Tips to Save Your Firm Money,” or “Save 30 Minutes a Day with These Accounting Software Tips,” or “Time-Saving Software Accounting Tips.”

Include Keywords in the Video Description

This may sound like common sense, but is a commonly overlooked or misused portion of a video upload. The video description is your opportunity to sprinkle in more relevant keywords that a person may be using to search for videos like yours. The description should also give more information about what is covered in the video. While a person may not read the description before watching the video, search engines will consider it when trying to match videos to search queries.

If you aren’t sure about the length, always err on the side of a longer description with the most important information at the beginning.

Also – always, always, always include a link back to your B2B website in the description. Ideally, this is placed right after the introductory sentence.

Create an Interesting Thumbnail + Closing Slide

SEO is somewhat of a popularity contest. The search results that get more clicks and engagement are typically shown more often. For this reason, it’s absolutely essential that you or your designer creates an interesting thumbnail with a title for your video. Not only will the title show up in search results – see example below – it tells the viewer what your video is about!

Additionally, if a person is searching for a video on a video platform like YouTube – the thumbnail slide is much larger than the title! You don’t want to have them scroll right past your video because it’s a random thumbnail that doesn’t correlate to your video title.

A closing slide should also be created for every video. Why? Because if you don’t create one, the video platform will just layer in other unrelated videos at the end of your video and the viewer won’t remember who you are, what your brand offers, or your B2B website.

Post It to Your B2B Website

If your B2B web design doesn’t allow uploading videos to a video library or blogs or a webpage, call up your web developer or marketing agency. Go ahead, we’ll be here when you get back.

Google and other search engines are giving videos more and more priority in search results. As such, B2B websites with video have the potential to show up more in searches – especially if both the video and the web page are optimized.

The only caveat here is to ensure that however you post the video to your website, whether you use a video hosting platform like Vimeo or Youtube and embed it on your site or whether you upload it directly to your site – you make sure it’s done properly and won’t negatively impact page speed.

Share It Everywhere!!!

Did all the exclamation points convey our excitement? I sure hope so. You can’t wait around for search engines to start ranking your video and showing it in search results. Take charge and start sharing your video everywhere! In addition to posting it to your B2B website, share it on your social media channels, upload it to social media for ad campaigns, include it in your email newsletters, share it with your entire company over Slack or Teams or whatever messaging platform you use.

The key here is to get more viewers to watch your video (from different IP addresses) to drive up views. Do you remember the part about SEO being a popularity contest?

There you have it. Our 5 critical, crucial, essential, important tips for optimizing your video.

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Strong regulation needed to counter supermarket price gouging – marketing expert – NZ Herald

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Supermarket price gouging should be countered with strong regulation in the same way as public utilities are controlled, according to a marketing expert.

The Commerce Commission draft report into the grocery industry has highlighted the stranglehold of Woolworths and Foodstuffs on the sector and the lack of competition, high prices for consumers, and pressure on smaller suppliers and retailers.

The commission suggested more competition would drive down prices, but a senior marketing lecturer at the Otago Business School, Robert Hamlin, said the entry of a third big supermarket would make little difference, as demonstrated in larger countries, where there were more market players.

“Most of the other oligopolies that operate around the world and operate with three, four or five, maybe half a dozen big players, [it] doesn’t really seem to address the problem.

“Rather like a power company, they’re essential to modern living, and it’s important that they should be regulated to make sure that they actually do deliver,” he said.

Hamlin said the margins on all grocery items should be regulated, which would cap the profits made by supermarkets.

“That would actually cause fresh meat and fresh vegetables to be considerably cheaper, particularly when they’re in season, and would cause some other products to be significantly more expensive, like sugar.”

Hamlin said the supermarkets were making a 20 per cent return on their capital, which was excessive.

“Probably the only way you could really change the behaviour of these big oligopolistic cartels at retail is to regulate them as a public utility.”

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However, he said the sector should be a direct responsibility of a senior government minister, rather than a standalone regulator.

“I would imagine there will be a call for an independent regulatory authority… that would be a very poor idea because I doubt if it would stay independent for very long – that it would be captured by the people it’s supposed to be being regulated by.”

The Warehouse Group, which offers some grocery items, and toyed with the idea of hypermarkets to take on the supermarkets 15 years ago, said it backed the Commerce Commission report and would look at it closely.

“While we are yet to look at the detailed findings of the study, we would support some form of intervention to drive greater competition in the sector,” it said in a statement to RNZ.

“We will also be considering what role we can continue to play in providing affordable goods for New Zealanders.”