2021 Effective Mobile Marketing Awards shortlist revealed | Mobile Marketing Magazine

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The shortlist for the 2021 Effective Mobile Marketing Awards has been revealed. It features campaigns from brands including Volkswagen, PrettyLittleThing, the NHS, Facebook, Jack Daniel’s, Disnet and many more. The winners will be announced at a Virtual Awards Ceremony on 19 November. Congratulations to all the shortlisted entries. Here’s the shortlist in full…

Most Effective Advertising Campaign
Moose Toys and AdColony – Moose Toys and AdColony Spin the Wheel of Success for Collins Key
OmniGOV, The Cabinet Office and Mobsta – UK Government: Funding for Local Tourism
Public Health England, OmniGOV@MG OMD and Venatus – Public Health England: Better Health – Every Mind Matters
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
The Biden/Harris 2020 Presidential Campaign, Bully Pulpit Interactive, & Tapjoy – Ridin’ With Biden Video and Interactive End Card
Volkswagen and S4M – Converting 44% of Impressions to Volkswagen Dealership Visits

Most Effective Anti-fraud Solution
App Samurai – Interceptd: Real-time Fraud Prevention Tool
TrafficGuard – TrafficGuard: Clarity Beyond Measure

Most Effective App Install Campaign
Hard Rock International & Yellowhead – Hard Rock International & yellowHEAD Hit the Right Chords with Snapchat Audiences
inDriver and Bidease – Programmatic User Acquisition for a Ride-hailing Service
PLT (PrettyLittleThing) and Redbox Mobile – Apple Search Ads Paid Advertising Using the Redbox Platform
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph

Most Effective Augmented Reality/Virtual Reality Campaign
BMB and Facebook UK – Connecting Kylie Minogue To Fans With Augmented Reality
NHSBT and MG OMD – Snapchat Lens for NHSBT Organs Campaign
The Transport Accident Commission Australia, Unbnd and Taboo – Left Unfinished
Torrens University Australia, Billy Blue College of Design, Unbnd and SomeOne – Start Your Adventure AR

Most Effective FMCG/CPG Campaign
Chicago Town, Mobsta, IRI and Wavemaker North – Chicago Town Leveraging Location Data
Jack Daniel’s, Spark Foundry and Hawk – Jack Daniel’s: Tennessee Whiskey Original and Tennessee Apple
Frito-Lay, OMD and Tapjoy – Frito-Lay Drives Holiday Brand Lift with 2.6m Gamified Engagements
GSK Narhinel Italy, Digitas UK – Narhinel Method Campaign
Russian Standard Vodka, The Village Communications and TabMo – Raise Your Standards in Vodka
McCormick, Spark Foundry and Hawk – Schwartz Herbs and Spices Campaign

Most Effective Influencer Campaign
Deutsche Telekom and Mindshare – What We Do Next
Disney and Titan Digital Media – Disney+ Launch Campaign
Ocean Spray and Captiv8 – Ocean Spray Craisins 2020 Holiday Campaign
Vichy and Billion Dollar Boy – Vichy Ambassador x E-retailer Partnership

Most Effective Launch Campaign
Fertility Circle and Redbox Mobile – Fertility Circle Launch Campaign
Genesis and PadSquad – Genesis Young Luxury Campaign
Moose Toys and AdColony – Moose Toys and AdColony Spin the Wheel of Success for Collins Key
NHS and MG OMD – NHS COVID-19 Test & Trace App

Most Effective Location Campaign
Kraft Heinz, Blis and Publicis Groupe – Karvan Cevitam Signature Blends and Jumbo Campaign
OmniGOV, The Cabinet Office and Mobsta – UK Government: Funding for Local Tourism
Rent a Car and Uberall – Driving Online Consumers to a Location “Near Me”
Simpli.fi – National Grocery Store Chain Increases Store Visits with Simpli.fi’s Location-based Targeting
Vets4Pets and Blis – Brand Awareness Campaign

Most Effective Messaging Campaign
Coca-Cola, Mobsta and Mediacom – Coca Cola Lightswitch
GambleAware, Goodstuff and Picnic – Tap Out, Take a Moment
Iterable – Brand Affinity
Orange and Airship – Retaining App Users and Cross-promoting Apps
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph

Most Effective Paid Social Campaign
Deutsche Telekom and Mindshare – What We Do Next
Mobile Legends and Titan Digital Media – Mobile Legends 515 eParty
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
Vodafone Turkey – BJK Woman Team Sponsorship: #IExist Campaign

Most Effective Pandemic Campaign
HP and PadSquad – HP Colorizer: Print, Play and Learn
Kwalitaria and Fingerspitz – Delighting During COVID-19
OmniGOV, The Department for Business, Energy and Industrial Strategy and Mobsta – UK Government COVID-19 Business Support for BAME SMEs
Palmers and S4M – Driving Over 27,000 Visits for Palmer’s During the Pandemic
Public Health England, OmniGOV@MG OMD and Venatus – Public Health England: Better Health – Every Mind Matters
Textlocal – Streamlining the Delivery of COVID-19 Test Results with SMS

Most Effective Performance Marketing Campaign
Docks Bruxsel, Mobsta, Halo and BWP – Docks Bruxsel Footfall Attribution
GS Shop and Moloco – GS SHOP Achieves 4,000% ROAS Through Dynamic Creative Optimization with Moloco
Just Eat Takeaway.com and Liftoff – Just Eat Takeaway.com Acquires New Users and Re-engages Inactive Customers
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
Simpli.fi – Luxury Retail Brand Increases Online Sales and ROAS with Simpli.fi
The Royal Navy, MG OMD and Adludio – Navy Submariners

Most Effective Retail Campaign
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
Simpli.fi – National Grocery Store Chain Increases Store Visits with Simpli.fi’s Location-based Targeting

Most Effective Search Campaign
PLT (PrettyLittleThing) and Redbox Mobile – Apple Search Ads Paid Advertising Using the Redbox Platform
Vodafone Turkey – Competition Management Strategy for Search Engine Advertising During the Pandemic

Most Effective TikTok Campaign
Huawei and Connector by Granite – Huawei X Fleming
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
Torrens University Australia, Billy Blue College of Design, Unbnd and SomeOne – Start Your Adventure AR

Most Effective Use of Data
Empiricus and MoEngage – Insight-led Mobile Engagement
Gold Fish Casino Slots by Sciplay and Yellowhead – The Jade Monkey Campaign
Iterable – Brand Affinity
Manchester United and Airship – Growing Engagement with Personalised Manchester United Predictions
T-Mobile and Velti – Daedalus Clustering
Vodafone Turkey – Personalization with Vodafone Data Modeling

Most Innovative Campaign
My Online Therapy and Yodel Mobile – Transforming How We View Therapy: My Online Therapy Disrupts the Health and Wellness Sector
The Biden/Harris 2020 Presidential Campaign, Bully Pulpit Interactive, & Tapjoy – Ridin’ With Biden

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