120+ Digital Marketing Statistics of 2023 for Online Growth

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In a world where new businesses are popping up every day, brand visibility is everything.

Digital marketing is the answer to getting your brand in front of thousands of new potential customers. Digital marketing refers to any marketing channel that happens online or via technology. Marketing disciplines like social media, mobile marketing, and marketing analytics all fall under the umbrella of different digital marketing types.

There is an abundance of marketing myths out there, which can make it hard to know what digital marketing services or strategies are worth your time and which are better left behind. The truth is choosing the right digital marketing mix will depend on your individual company goals. 

If you are a business or a marketer seeking the most recent insights into the digital marketing space, we have you sorted. We’ll discuss content and email marketing, search engine optimization (SEO), video marketing, artificial intelligence (AI), and many other subjects.

120+ important digital marketing statistics 

It might be hard to understand how all of these disciplines can come together in a cohesive digital marketing strategy, but these statistics provide insight into the most popular types of digital marketing and how they will impact business technology in 2023. 

General digital marketing statistics 

Whether your company is business-to-business (B2B) or business-to-consumer (B2C), a fleshed-out digital marketing strategy is the most effective tactic to gain more visibility, customers, and revenue for your company. Here are some general statistics to give you an idea of the digital marketing landscape.


the number of ads the average person sees per day.

Content marketing statistics

Content marketing is a strategy in which marketing teams post relevant and engaging content to boost the value and visibility of their products or services. A great example of this is when marketing teams create informative blogs that establish their brand as a thought leader in their respective field. Here are some statistics about how real marketers are using content marketing in their larger digital marketing strategy. 

Only 19%

of marketers report producing original research and studies.

Website statistics 

Websites are an excellent approach to increasing your digital market authority. We’ve reviewed some intriguing website-building statistics and how they influence online user experiences.

0.05 seconds

is all it takes for users to form an opinion about a website.

Email marketing statistics

Email marketing remains the best digital marketing channel for ROI. Although it can be expensive and a bit tedious at times, time and time again, email marketing works. But what are the best ways to ensure your message stands out in a crowded inbox? These email marketing statistics can give you a good idea of where to get started.


of marketers say email marketing is their best digital channel for ROI.

Lead generation statistics

Lead generation is one of the most essential metrics marketers are judged against. However, getting people to fill out lead forms and sign up for email newsletters is hard. These statistics outline which lead generation strategies will give you the best results and how you can optimize your lead funnel to generate higher quality leads faster than ever. 


of marketers spend at least half of their budget on lead generation.

Pay-per-click (PPC) statistics 

PPC is a digital advertising approach in which the advertiser pays a charge each time one of their advertisements is clicked on. PPC advertisements come in various kinds and sizes (literally) and can contain text, graphics, videos, or a combination of the three. They may be found on search engines, web pages, social networking platforms, and other sources. Let us take a look at some interesting figures associated with PPC advertising.

$190.5 billion

is the projected spend on search advertising globally in 2024.

Mobile marketing statistics

Mobile marketing is a digital marketing strategy in which marketing teams attempt to reach their audience on their phones through channels such as text messaging and email. A business with an effective mobile marketing strategy will optimize its web pages for mobile viewing as well as all of its email marketing. Here’s a look at how marketers can make mobile marketing work for them.

$3.4 trillion

worth of online retail e-commerce sales come from smartphones.

SEO statistics

SEO is a popular method for generating traffic to a brand website by ranking for popular search queries. Companies that want to drive traffic through SEO often conduct research on significant keywords that internet users are commonly searching for. They then write content based on these keywords to drive more traffic to their site.

These statistics show the best SEO strategies in your digital marketing efforts. 


of people don’t go beyond Google’s first result page.

Social media statistics

Social media is one of the most popular digital marketing channels, and it’s only expected to grow. Marketers have trusted platforms like Facebook, Instagram, and Twitter for a long, long time. But what about new opportunities like TikTok and Snapchat? Are they worth your time and marketing budget? These statistics will give you a clear snapshot of the state of social media in 2023.

2 billion 

people interact with Instagram’s story feature every month.

Video marketing statistics

Video marketing has seen a massive boom in popularity in the last few years. Because videos are often expensive and time-consuming to produce, most marketers are still unaware of the benefits these resources can bring their brand. Here are some of the best video marketing statistics for marketers in 2023.


of marketers believe video is the hardest form of content to produce.

AI in digital marketing

AI has been around for a long time, but adoption rates skyrocketed with the advent of ChatGPT. Marketers employ AI for a variety of functions, including image production, podcast script authoring, and even video editing. Marketers are also adjusting to this transition by investing in AI marketing solutions. Take a look at these fascinating statistics regarding the use of AI in marketing.


of marketers use AI for basic content creation and to write copy.

Digital marketing: the future-proof strategy for growth

With all of the different ways that businesses can market their product, it is clear that we are living in the golden age of digital marketing.  By leveraging the power of data-driven insights, creative content, and strategic online platforms, businesses can unlock the full potential of digital marketing to drive growth, build brand recognition, and connect with customers in previously unimaginable ways.

Whether you’re an SMB looking to get your brand off the ground or an enterprise brand hoping to reach even more customers, digital marketing can provide a wealth of information and tools to choose from.

Are you overwhelmed by all the areas digital marketing covers? Learn .

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